BOSTON--(BUSINESS WIRE)--The holiday shopping season is right around the corner, but are merchants really ready to meet the demand? PYMNTS.com, a premier source of news and commentary on innovation in payments and commerce, is pleased to announce the release of the PYMNTS.com OmniReadi Index, powered by Vantiv. The Index, released just ahead of the holiday shopping rush, is designed to measure the consistency of a merchant’s omnichannel strategies – measured by real shopping experiences — to determine if the mobile channel is helping, hurting or simply neutral to the overall consumer experience.
Things are looking up for merchants. According to the OmniReadi Index, the average score for each retailer was 68, up slightly from 64 in July, measured on a scale of 1 (low) to 100 (high). The highest score achieved was 90, a full 12 points higher than the highest score in the last Index. These scores show that merchants are better positioned to deliver a stellar online experience inside of their physical store, in addition to an improved mobile shopping experience.
“Thanks to the very best merchants significantly increasing their results, the average score rose 4 points to 68 this quarter,” said Karen Webster, CEO of PYMNTS.com. “We were not expecting to find significant movement in the Index results from last quarter, so the speed that we are seeing such an upward trend is really a great thing for both merchants and consumers — the omnichannel experience is improving. And just in time for the busy holiday shopping season ahead.”
While eCommerce is growing rapidly, physical retail stores are still vital. Last year, shopping in brick-and-mortar stores accounted for more than 90% of retail revenue globally, causing a growing number of online retailers to open physical locations.
The OmniReadi Index includes in-depth research done by analysts in Boston, Chicago, Los Angeles and Seattle who shopped businesses across three channels: Web, mobile app and in-store. The researchers tracked 130 attributes of more than 100 retailers across eight merchant segments, including: apparel, grocery, sporting goods and home improvement. These merchants represent almost 50 percent of total U.S. retail sales.
After our researchers went through each shopping experience, the merchants were scored on two key components: 1) whether the online and in-store experiences are consistent for consumers, and 2) If a merchant is adding value through mobile – through an app, a mobile website, or mobile-optimized website.
The full research paper can be found at PYMNTS.com. The next OmniReadi Index will be released in early winter 2016.
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