MENLO PARK, Calif.--(BUSINESS WIRE)--Origami Logic today announced the appointment of marketing and enterprise technology industry executive Michael Logan to the newly created position of chief revenue officer. The strategic expansion of its senior leadership team will play a critical role in the company’s aggressive growth plans following its recent $25M Series C funding round.
Reporting to Origami Logic CEO and Co-Founder Opher Kahane, Logan will oversee sales, customer success, implementation and support, with a focus on global growth initiatives. With more than two decades of sales and business management experience, Logan brings a proven track record of establishing consistent methodologies that deliver rapid growth and drive customer satisfaction as well as customer ROI.
“The depth of Michael Logan’s experience working with U.S. and multinational brands, measurement-focused CMOs and expansive enterprise-wide deployments will be a valuable asset as we continue our mission to give marketers around the globe a better understanding of daily marketing performance,” said Kahane. “His ability to consistently drive substantial revenue growth and build high-performance sales and customer success teams will accelerate our growth.”
Prior to joining Origami Logic, Logan helped scale social media management provider Sprinklr from its early customer base to over 500 brands in three years as the global VP of sales. Before Sprinklr, Logan served as a VP of sales for Aprimo (now part of Teradata) for more than a decade, supporting the company’s climb to market leadership in the marketing resource management space. At Aprimo, he built the customer base from zero to 200 top brands, leading global deployments and driving more than 50 percent of the annual revenue. He also held senior leadership roles at PTC and Eastman Kodak.
“For the past 20 years, I’ve worked closely with CMOs of global brands and understand the measurement hardships they face when trying to get a comprehensive, daily understanding of how their marketing activities are performing,” noted Logan. “Origami Logic’s market-leading technology platform and visionary leadership team are solving that problem, and the opportunity to be part of the marketing signal measurement movement was one I could not pass up. I look forward to working with Origami’s talented team to build strong global sales, customer success, implementation and support organizations as we rapidly scale revenue by making customer ROI our top priority.”
Logan will be based out of Origami Logic’s Menlo Park global headquarters.
About Origami Logic
Origami Logic empowers marketers to answer the question “What happened today?” by measuring the marketing signals that matter. Global brands like Visa, JCPenney, Cisco, Intel, Omni Hotels and Pernod Ricard use the Origami Logic Marketing Signal Measurement Platform to manage and optimize marketing campaign investments across all modern marketing channels and platforms. Origami is led by a veteran executive team and funded by top-tier investors Accel Partners, Icon Ventures, Next World Capital, DAG Ventures and Lightspeed Venture Partners. Please visit www.origamilogic.com and follow us on Twitter @OrigamiLogic.