New Innovation from Curalate Makes Blog Images Instantly Shoppable

Using Curalate Reveal, Brands like Crate & Barrel, Free People, and PBteen Are Turning Blog Content into Commerce

PHILADELPHIA--()--Curalate, the leading visual commerce platform, today announces Curalate Reveal, a new solution enabling consumers to discover and shop the products they love by simply clicking on images. This innovation allows brands to create compelling consumer experiences on owned blogs, as well as the blogs of their key influencers.

Previously, brands were forced to provide a running list of product hyperlinks below each blog image, which was time consuming for digital marketers and made for a confusing consumer browsing experience. With Curalate Reveal, brands can easily tag multiple products within blog imagery, allowing consumers to take action on the products they’re viewing by simply pointing to them in the picture and clicking. Curalate Reveal is fully optimized for desktop, tablet and mobile devices enabling consumers to engage with their favorite brands and products on the go.

“Curalate Reveal has dramatically improved the consumer shopping experience across our blog,” said Allyson Buscemi, Social Media Manager, PBteen. “We have seen a higher click through rate on the images in our blog, made even better with the ease in getting Curalate Reveal up and running in a matter of minutes.”

“We’re known for our beautiful products and compelling imagery, which our consumers love to see showcased across our blog. With Curalate Reveal, we’re helping our consumers more easily find and purchase our products through a very intuitive experience.” said Kirsten Nieman, Director of Marketing, Schoolhouse Electric & Supply Co. “We look forward to extending this experience to our influencers as well.”

“There’s a massive movement underway to allow consumers to discover and purchase products across any digital channel,” said Apu Gupta, CEO of Curalate. “The blogs of brands and their influencers are full of beautiful product imagery, but to date it has been frustratingly difficult to identify the products within those pictures. Curalate Reveal fixes this and creates the easiest path from picture to purchase.”

Curalate Reveal is now available to the more than 700 brands currently working with Curalate. Launch partners for Curalate Reveal include PBteen, Plaid Crafts, Murad, Schoolhouse Electric, Crate & Barrel, and Free People.

Examples of Curalate Reveal in action can be found in the links below:

Pottery Barn Teen
Crate& Barrel
SchoolhouseElectric

About Curalate

Curalate is the leading visual commerce platform used by hundreds of the world’s most loved brands. Curalate solutions touch millions of consumers daily by enabling brands to unlock the power of pictures. For more information, visit www.curalate.com.

Contacts

Traeger Communications
Jennefer Traeger, 720-988-6149
jtraeger@traegercommunications.com

Release Summary

Curalate announces Curalate Reveal, a new solution enabling consumers to discover and shop the products they love by simply clicking on images.

Contacts

Traeger Communications
Jennefer Traeger, 720-988-6149
jtraeger@traegercommunications.com