NEW YORK--(BUSINESS WIRE)--Blue Outdoor, a company specializing in outdoor advertising, has entered into an exclusive long-term deal to develop and sell advertising opportunities at Forest City properties throughout the United States. Forest City boasts a portfolio of high-end malls and lifestyle centers from coast to coast, in desirable advertising markets including Los Angeles, Denver, Washington, D.C. and Las Vegas.
Blue Outdoor’s newly acquired assets include: Antelope Valley Mall, Ballston Common Mall, Boulevard Mall, Charleston Town Center, Galleria at Sunset, The Mall at Robinson, Promenade Temecula, The Shops at Northfield Stapleton, The Shops at Wiregrass, Short Pump Town Center, South Bay Galleria, and Station Square. Offerings at these properties will include: mall directories, sky banners, escalator wraps, spectaculars, and experiential opportunities.
“Blue Outdoor is thrilled to have this great opportunity to partner with Forest City and their upscale portfolio of malls,” stated Evan Seigerman, the President at Blue Outdoor. “This partnership falls directly within our core strength of developing underutilized assets to drive advertising sales.”
This acquisition increases Blue Outdoor’s exclusive portfolio to over 70 retail locations in 30 states, totaling over 10,000 advertising faces.
About Blue Outdoor
Blue Outdoor is an out-of-home advertising company based in New York City. Blue Outdoor’s media delivers over 1.2 billion annual impressions.