DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/c68jqv/breakfast_cereal) has announced the addition of the "Breakfast Cereal Market in the US - Market Research Report 2015-2019" report to their offering.
The report forecasts the breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.
The report, Breakfast Cereals Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market by geography, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors' product portfolios.
The introduction of a new type or variety of product often stimulates the interest of consumers. Thus, breakfast cereal manufacturers often tend to attract the audience by introducing newer varieties of product suiting the demands and requirements of American customers.
According to the report, the major driver is the convenient consumption, which is especially true for the cold cereals. Since there is no preparation needed for this type of cereal, an individual is at liberty to have these cereals at any time of the day.
Further, the report states that the major challenge is the declining birth rate in the US. This leads to a decrease in the young population of country that form the primary consumer segment of this market.
To calculate the market size, the retail sales of the following product segments are taken into consideration:
- RTE/cold cereals
- Hot cereals
The revenues for the subsequent years are calculated taking into consideration the sales from the following distribution channels:
- Supermarket and hypermarkets
- Independent stores
- Specialist retailers
- Others (small groceries stores and discount stores)
- General Mills
- MOM Brands
- Post Foods
Other prominent vendors
- Abbott Nutrition
- Arrowhead Mills
- Back To Nature
- Bob's Red Mill Natural Foods
- Food For Life
- McKee Foods Corporation
- U.S. Mills
- Udi's Handcrafted Foods
- Weight Watchers
- Yantai China Pet Foods
For more information visit http://www.researchandmarkets.com/research/c68jqv/breakfast_cereal