DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/zszb4r/energy_drinks) has announced the addition of the "Energy Drinks Market in Latin America - Market Analysis Report 2015-2019" report to their offering.
The energy drinks market in Latin America to grow at a CAGR of 11.34%, in terms of revenue, over the period 2015-2019.
The report covers the current scenario and the growth prospects of the energy drinks market in Latin America for the period of 2015-2019. The report contains the segmentation of energy drinks market in Latin America. The market size is calculated in terms of revenue and volume generated from the sales of energy drinks. The report includes a discussion of the key vendors operating in this market.
Consumers are becoming increasingly worried about the health issues related to the continuous consumption of energy drinks on a regular basis. To alleviate the concerns of consumers, vendors are coming up with energy drinks based on natural ingredients. Consumers are increasingly enquiring about the health benefits of natural energy drinks. Vendors are launching energy drinks with extracts of organic guarana and organic raw green coffee beans.
According to the report, the middle class population is expanding in Latin America and, according to the World Bank, the middle class represents almost 30% of the total population of Latin American countries. As more of the population is elevated to middle class, their spending power increases and this directly results in increased sales of products such as energy drinks.
Further, the report states that the rising awareness among consumers about the harmful effects of caffeine is a major challenge faced by the energy drinks market in Latin America.
The report also discusses the key distribution channels through which energy drinks are retailed in Latin America:
- Off-premise (hypermarkets and supermarkets, vending machines, online retailers, gas stations, convenience stores, cash and carry retailers, and other retail outlets)
- On-premise (bars, restaurants, food service outlets, pubs, and other outside eating places)
- Grupo Petropolis
- Monster Beverage
- Red Bull
Other prominent vendors
- Corporación Lindley
- Empresas Polar
- Montevideo Refrescos
- Organique Energy Drink
For more information visit http://www.researchandmarkets.com/research/zszb4r/energy_drinks