PALO ALTO, Calif.--(BUSINESS WIRE)--Just in time for the hectic holiday shopping season Curbside, a Bay Area-based startup reinventing the local shopping experience, today announced it will be expanding to 100 additional Target locations next week, including stores in new markets Chicago and Philadelphia, and additional stores in the San Francisco Bay Area, New York and New Jersey. The service is now available to more than 25 million people across the U.S.
Curbside allows consumers to shop directly from their mobile phones and pick up right in front of the store without having to find items on shelves, wait in checkout lines or deal with the hassles of parking. The Curbside service is free, the app is free and the company does not mark up store prices.
Market Expansion with Target
Previously available at just select Target locations in the San Francisco Bay Area and New York/ New Jersey markets, Curbside is expanding its footprint across the U.S.:
- Chicago: Rolling out to 10 Targets in the area, including stores in Warrenville, Lombard, Willowbrook, Tinley Park and Oak Lawn.
- Philadelphia: Launching at 25 stores in the greater metro area, including two stores in Delaware.
- Bay Area: Previously available at select stores in the region, Curbside is now available throughout the market at 51 total locations.
- New York/New Jersey: After launching at 10 New York/New Jersey Targets this summer, Curbside will now be available at 34 stores in the region.
- Los Angeles: Available at the Glendale Galleria location.
A full list of Curbside locations can be found by downloading the Curbside app from the Apple App Store or Google Play, or by visiting www.shopcurbside.com/locations.
“When we launched Curbside just over a year ago, we set out to make the shopping experience at local stores faster and easier than ever before,” said co-founder and CEO Jaron Waldman. “The response from shoppers and retailers alike has been overwhelmingly positive, and we fully expect that local shoppers across Chicago, Philadelphia, the Bay Area, New York/New Jersey and Los Angeles will find Curbside to be the perfect solution for combatting the holiday shopping wars.”
“Curbside is one new way that Target is providing more value, flexibility and convenience to our guests,” said Casey Carl, Chief Strategy and Innovation Officer, Target. “Curbside has quickly become a popular shopping option for guests at the select locations where we’ve been testing the service. We look forward to expanding the program to 100 additional Target stores just in time for the busy holiday shopping season.”
A New Way to Shop
With approximately 90 percent of retail shopping still done in-store, according to a recent Census study, Curbside is out to improve the local shopping experience and deliver a novel pickup experience by:
- Using proprietary location technology to provide a seamless and reliable handoff of goods in front of the store. The Curbside system notifies staff when shoppers are on approach, and does so without draining the shopper’s phone battery.
- Giving shoppers a reliable view of what’s in stock at the stores around them, unlike other mobile shopping apps.
- Providing the convenience that delivery services can’t match: no delivery windows and no boxes piling up outside the front door. Curbside orders are available to pick up when and where shoppers want without the hassle and added expense of delivery services.
Curbside is reinventing the local shopping experience by making it faster and easier for consumers to find, buy and pick up products at local stores than ever before, with no markup in price. Curbside’s technology allows it to accurately represent retailers’ inventory and reliably alert local stores when customers approach. Curbside was cofounded by Jaron Waldman, who founded Placebase which was later sold to Apple, and Denis Laprise, who founded Poly9 which was also acquired by Apple. The company is headquartered in Palo Alto, Calif.
Demo Video: http://vimeo.com/107941811