LAS VEGAS--(BUSINESS WIRE)--MONEY20/20 – TaskUs, the world’s leading customer support outsourcing company for rapidly growing startups, has some advice for the financial technology companies attending Money20/20 this week: fire up innovative customer service tools to conquer the fear factor customers face when trying new payment methods.
“Consumers, especially millennials, want the convenience of the myriad new payment methods coming out but are naturally skeptical about how secure their money will be. Savvy new fin tech start-ups are adopting customer support strategies that can play out on any platform where the service resides – be it an app or social media – and these strategies are playing a vital role in fighting customers fears,” said Jaspar Weir, President and Co-founder of TaskUs. "Our clients are winning customers – and keeping them – by implementing innovative customer support.”
1. Convert detractors into brand ambassadors
It’s critical to proactively monitor social media chatter in order to quickly identify customers who have had a negative experience and reach out to solve the issue before it becomes a big problem. It shows that the brand cares and is listening and learning. Just this month Twitter unveiled a platform for brands to manage customer care directly through the Twitter platform, which will make it even easier for fin tech companies to use social media to convert detractors to brand ambassadors.
2. End painful emails for app users
All hail. In-app customer service is finally here. When a problem occurs within an app, nothing is more annoying to consumers then having to waste time to leave the app to contact customer service via phone or email. By offering a convenient in-app customer service option, customers are taken care of in the platform where they’ve come to know and trust the brand.
3. Solve peer-to-peer lenders’ black hole
There’s a black hole in understanding exactly what a borrower is worth. Peer-to-peer lenders are looking for ways to better understand just that before they give away their money. This “statement purification” is a way customer support operations like ours can process data from a number of sources to offer lenders information to better understand the risk profile for their loans.
TaskUs is at Money 20/20 booth numbers 2700 & 2702. For more information about the Money20/20, visit www.money2020.com
TaskUs is the market-leading outsourced customer support provider for venture-backed, fast-growing Internet companies that require high quality service. More than 200 of the world’s most innovative and disruptive companies – like Uber, Groupon, Tinder and HotelTonight – have chosen TaskUs to deliver exceptional customer care and back office support, and more than 10 TaskUs customers have achieved billion-dollar valuations. Today TaskUs owns and operates five centers in the Philippines and is headquartered in Santa Monica, Calif. Learn more at TaskUs.com.
Money20/20 is the largest global event enabling payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. With 10,000+ attendees, including more than 1,000 CEOs, from over 3,000 companies and 75 countries, expected at its 2015 U.S. event, Money20/20 is critical to realizing the vision of disruptive ways in which consumers and businesses manage, spend and borrow money. The next Money20/20 will be held in Las Vegas, October 25-28, 2015, followed by Money20/20 Europe in Spring 2016.