MADISON, Wis.--(BUSINESS WIRE)--American Family Insurance announced today it will be one of the 14 founding partners of Mercedes-Benz Stadium set to open in 2017. The agreement underscores the company’s commitment to the city of Atlanta where it began selling insurance nearly eight years ago.
The agreement begins a 10-year partnership with American Family Insurance, the Atlanta Falcons and Atlanta’s new Major League Soccer team, Atlanta United. Atlanta United begins play in 2017 and will host 17 to 20 matches each season. The club has already amassed more than 26,000 season ticket seat deposits to date.
“American Family Insurance is proud to support the Atlanta Falcons, Atlanta United, and The Arthur M. Blank Family Foundation,” said Jack Salzwedel, Chief Executive Officer of American Family Insurance. “For American Family Insurance, this agreement not only allows us to become the exclusive insurance partner of the Atlanta Falcons and Atlanta United starting in 2017, but it will also allow us to showcase our support of the great community of Atlanta.”
The partnership agreement will give American Family Insurance a premier presence at Mercedes-Benz Stadium including a branded exterior fan zone that will provide American Family Insurance the opportunity to engage Falcons and Atlanta United fans. The partnership also includes joint promotions, branded radio segments, prominent signage, on-field contests, digital programming and other advertising elements related to the company’s Insurance products.
“We’re very pleased to welcome American Family Insurance as a founding partner of Mercedes-Benz Stadium,” said Rich McKay, president & CEO of the Atlanta Falcons. “The American Family branded exterior fan zone presents an exciting opportunity to reimagine the stadium experience, with limitless possibilities to engage and entertain our fans on game days. We’re looking forward to a great partnership moving forward.”
American Family opened its doors in the Atlanta area in 2008 – one of the fastest-growing metropolitan areas in the nation.
“At American Family we believe insurance is about much more than the policies--it truly is about an inherent belief that tomorrow will be brighter than today. It’s about commitment to the communities where we serve our customers and supporting the dreams of those communities,” said Telisa Yancy, American Family Insurance vice president of marketing. “This partnership underscores our commitment to Atlanta and provides the Falcons, Atlanta United and the great people of this city, a champion of their dreams.”
For more information on Mercedes-Benz Stadium and to view project renderings, photos and construction progress, visit www.mercedesbenzstadium.com and follow #MBStadium.
About American Family Insurance
Madison, Wis.- based American Family Insurance is the nation's third-largest mutual property/casualty insurance company and ranks 358th on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web www.amfam.com; Facebook www.facebook.com/amfam; Twitter www.twitter.com/amfam; Google+ plus.google.com/+amfam/.
About Mercedes-Benz Stadium
The new home of the Atlanta Falcons and Atlanta United, Mercedes-Benz Stadium will open in spring 2017. The multi-purpose venue will feature flexible capacity that can expand to up to 83,000 seats; a retractable roof structure inspired by the oculus in the ancient Rome Pantheon; views of the Atlanta skyline; a 360-degree HD video halo board that, at nearly six stories tall and 1,100 linear feet in diameter, will be the largest in the NFL and the world; an exterior fan plaza that will provide fans with pre- and post-game entertainment; and a technology lounge offering a unique game-day experience full of media content and full game-day immersion.