SEATTLE--(BUSINESS WIRE)--Eight and ½ hours after its launch on Kickstarter, PicoBrew’s newest product offering, the Pico, surpassed the company’s one month campaign target of $200,000, ending the day with over $300,000 in pre-sales of the device. The company’s first product, Zymatic, also exceeded its funding target on its first day, and went on to take honors as the second highest funded-Kickstarter product in the “food” category in 2013.
“We’re very grateful to craft beer lovers everywhere who are realizing that fresh, professional home-brewed craft beer is within their reach,” said Dr. Bill Mitchell, CEO of PicoBrew. “When we released our first product, Zymatic in 2013, we delivered a product that nobody believed was possible: the world’s first fully automatic countertop beer-brewing machine. Now we’ve taken that patented technology and shrunk it even further, reduced the price, and made it even easier to use.”
With over 1,200 current Zymatic customers and hundreds of new customers now pre-ordering the Pico, PicoBrew is both the pioneer and the world leader of the craft beer brewing appliance market.
The new Pico is a compact, fully automatic brewing appliance that brews five-liter mini kegs of fresh craft beer in about two hours. One key to Pico’s ease-of-use is the use of convenient pre-packaged ingredient modules called PicoPaks. PicoPaks are available from both craft brewers and homebrewers throughout the world on PicoBrew’s online Brewmarketplace. More than 50 craft breweries and over 300 homebrewers have signed up to produce PicoPaks and more are being announced each week.
Brewmarketplace is effectively a new channel for craft beer, enabling new brand exposure and allowing craft brewers to directly connect with customers worldwide.
“Now, for the first time ever, a small craft brewery in Montana can share their exact beer experience in fresh-brewed form with someone in Taipei,” said Mitchell, “It’s really going to change the craft beer world.”
Pico is available for pre-order on the PicoBrew Kickstarter page for a limited time at the purchase price of $549.
About PicoBrew, Inc.
PicoBrew is a Seattle based company founded in 2010 by former Microsoft VP Bill Mitchell, food chemist Jim Mitchell, and engineer Avi Geiger. PicoBrew is the market pioneer of fully automatic craft beer brewing appliances and in 2013 introduced on Kickstarter the award-winning Zymatic, which is hailed as the second most successful food campaign, raising $661,000 of a $150,000 goal. With the introduction of its new PicoBrew, Pico the company stands poised to deliver on its mission to “get the world brewing” fresh, great-tasting craft beer at home.