ALBANY, N.Y.--(BUSINESS WIRE)--MarketResearchReports.Biz announces the addition of a new report to its vast repository of research studies. The report is titled “Graphene and 2D Materials: Markets, Technologies and Opportunities 2015-2025”.
Increasingly loss of differentiation
The graphene industry experienced a massive hype in the past 4-5 years, although the hype is beginning to die down and elements of the industry have now even entered the valley of despair.
The number of companies supplying graphene has dramatically increased and now more than 35 suppliers exist. The first batch of companies formed in 2006-2007 are the furthest ahead as the majority of the new companies have little capital or revenue today. Nonetheless, the proliferation of companies is eroding meaningful differentiation all around.
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The competitive landscape is further changing as Chinese players have entered the fray with ambitious nominal production capacity announcements. If validated, this will plunge the industry into massive over-capacity with utilisation rates being in the single digits industry-wide. This however is no surprise as players prepare for the volume orders that will emerge out of the undergoing qualification processes.
Substitution go-to-market strategy
Graphene's commercialization strategy is mostly centered on substituting an existing or incumbent solution. The incumbent material is varied ranging from graphite, black carbon, ITO, etc. This strategy requires a more-for-less value proposition but graphene is yet to conclusively prove this. The prices are very high, reflecting small volume sample supply but they will fall as volumes appear.
Prices are still confused on the market covering a range from tens to thousands of $/Kg. This partly reflects the fact that not all graphene materials are equal. It also reflects the market conditions in which sales still mostly stem from small-volume research samples that command a high prices. Many suppliers also worry about triggering a premature commoditization.
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