Applicaster Launches “The Broadcaster Fast Track App to Apple TV”

Applicaster partners with Pascal Cagni, Apple’s GM & VP EMEIA (2000-2012)

Applicaster: Is your channel an Apple TV™ app yet? (Graphic: Business Wire)

LONDON--()--Applicaster, a SaaS provider of broadcast solutions for interactive TV, announces a fast track program for broadcasters wishing to run on the new tvOS™ and offer their apps at the new Apple TV™ App Store™.

Following Apple’s newly announced Apple TV Store™ that will allow developers to create third-party apps and games for this device, Applicaster offers the fastest way to join the store via a complete development and deployment service dedicated to commercial broadcasters.

In related news, the company announces today that C4 Ventures has joined Applicaster as an investor. Until 2012 Mr. Cagni served as GM & VP at Apple EMEIA (Europe, Middle East, India and Africa), and under his leadership it was Apple’s fastest growing region, with annual sales increasing from $1.2bn in 2001 to $40bn in 2012.

"TV habits are changing fast and broadcasters are facing new and critical challenges. The new Apple TV takes this even further: tvOS will enable developers to create new experiences, like what we did with the App Store on iOS in 2008,” said Pascal Cagni, Founding Partner of C4 Ventures, c4v.com.

“Applicaster’s unique position and track record makes it the perfect partner for all organisations who want to launch groundbreaking TV apps,” Cagni concluded.

“Our newly formed partnership with C4 Ventures embodies a huge opportunity for the company. There are north of 40,000 TV channels going through tremendous transformation these days which we are now able to serve faster than ever,” said Jonathan Laor, CEO of Applicaster.

“The much anticipated Apple TV App Store comes at a perfect time for us and for our customers. The future of TV is apps, not only serving new distribution models but also new content experiences. Finally the 2nd Screen and the 1st one unite. This is an exciting moment for us and the industry we have been fortunate to have been leading for several years now,” Laor added.

About Applicaster

Applicaster is the leading provider of solutions for app driven TV experiences. To date, Applicaster-powered TV apps are used by millions of viewers worldwide. The company’s SaaS model offers maximum modularity for broadcasters, which can either deploy a complete TV app service or select from a variety of second screen and interactive TV modules, for Live and On-Demand viewer engagement.

Applicaster proudly counts among its customers RTL, Mediaset, Prosieben, Televisa, Telefe, Univision, Fox Intl, Mediacorp and huge TV brands like: The Voice, X Factor, The Amazing Race, Master Chef, Big Brother, Survivors, The Bachelor, Beauty and the Geek, So You Think You Can Dance, Copa America 2015, World Cup 2014, Sochi 2014 and many, many more.

Applicaster is backed by Pitango Ventures, Greylock IL (now 83North), and C4 Ventures. Follow us on Twitter: @applicaster.

About C4 Ventures

C4 Ventures is a new breed of Venture Capital firm that invests in early stage (Seed or Series A) startups based in Europe and later stage startups seeking to expand into European markets.

Created by Pascal Cagni, VP & GM Apple Europe, Middle East, India, Africa (EMEIA 2000-2012), C4 Ventures provides financial support as well as operational resources and expertise to help entrepreneurs bring their innovative ideas to life. For more information, visit www.c4v.com or follow us on Twitter: @c4ventures

Apple TV, Apple TV App Store, and tvOS are trademark of Apple.

Contacts

Applicaster
Sharona Meushar
+972 54 451 7058
s.meushar@applicaster.com

Release Summary

Applicaster announces a fast track program for broadcasters wishing to run on the new tvOS™ and offer their apps at the new Apple TV™ App Store™.

Contacts

Applicaster
Sharona Meushar
+972 54 451 7058
s.meushar@applicaster.com