CLEVELAND--(BUSINESS WIRE)--ZTE USA, the fourth largest smartphone supplier in the U.S. and second largest in the no-contract market*, announced today that it has become a Smartphone Partner of the Cleveland Cavaliers. Building upon the successful sponsorships of other franchise basketball teams including the New York Knicks, Houston Rockets and Golden State Warriors, ZTE will expand its localized approach to build its presence in the U.S. from the consumer up by connecting with fans.
“Many consumer surveys are just that: surveys. The best feedback is not a one-way street, it’s a conversation,” said Lixin Cheng, chairman and CEO of ZTE USA. “To facilitate conversations, we will go straight to the source and improve our products and services from the ground up. To provide consumers with the best possible smartphone experience, we need to connect with them on a local level.”
After seeing great success in building loyal consumers with NBA fans in Houston, New York, and Northern California, ZTE looks to continue that momentum and forge a new partnership with the Cleveland Cavaliers. This addition provides yet another avenue for ZTE to listen and engage in a consistent dialogue with consumers in order to deliver improvements they want to see across all product lines. The prime example of how this dialogue has enhanced product development is through ZTE’s flagship smartphone, Axon, which was designed based on consumers’ feedback in what they want and need in a smartphone.
“We’re excited to announce ZTE as the Smartphone Partner of the Cleveland Cavaliers for the coming season and beyond,” said Len Komoroski, CEO of the Cleveland Cavaliers. “Our fans have shown they love the latest in technology features and use them to follow the team, so we have no doubt that this new partnership with ZTE will resonate well here in Cleveland.”
Along with the love of basketball, the Cavaliers share a very important and core value with ZTE - giving back to the local communities. ZTE has committed to supporting large local community events such as the Cleveland Cavaliers’ Season of Giving along with several others throughout the season. This is just one way ZTE will utilize the relationship with the team to engage and build relationships with consumers in the Cleveland area.
The partnership between ZTE and the Cavaliers covers sales and marketing elements related to the coming season and beyond, including digital, and in-arena messaging. The partnership will also include presenting sponsorship of the Cavaliers first ever Chinese New Year Celebration, Presented by ZTE, that will take place around the Cavaliers’ February 8, 2016 game in Cleveland vs. the Sacramento Kings.
For more information about any of ZTE’s sponsorships with NBA teams, you can visit ZTE USA online at www.zteusa.com.
*Strategy Analytics, Q2 2015
About ZTE USA
ZTE USA (www.zteusa.com), headquartered in Richardson, Texas, is a subsidiary of ZTE Corporation, a global provider of mobile devices, telecommunication systems, and enterprise solutions. Operating since 1998, ZTE USA is dedicated to making cost-efficient, quality communication technology accessible to all. ZTE is ranked by independent industry analysts as the fourth-largest supplier of mobile devices in the U.S. overall, and second-largest supplier of prepaid devices.