BOSTON--(BUSINESS WIRE)--SessionM, the market leader in mobile-first loyalty and engagement solutions, today announced the addition of Receipt Capture technology to its platform. SessionM’s Receipt Capture motivates the consumer on their path to purchase, while providing brands with greater visibility into attribution when it comes to measuring ROI for their mobile marketing efforts.
Linking brands’ mobile efforts to consumers’ real-world purchases has posed a significant challenge for companies looking to measure the effectiveness of their mobile marketing campaigns. Receipt Capture is helping SessionM’s clients, from consumer goods companies like Unilever, to quick service restaurants like McDonald's, establish the mobile-to-checkout connection and track their mobile ROI. In addition to incenting consumers to engage, the data garnered with Receipt Capture further strengthens the SessionM Mobile Marketing Cloud’s ability to leverage the “power of permission” and obtain first-party data.
“Everyone wants to tie their marketing efforts to actual purchases, and the new Receipt Capture technology allows us to do just that,” said Mark Herrmann, co-founder and chief product officer of SessionM. “Brands can now motivate, attribute and personalize with mobile – all through the SessionM platform.”
Consumers can use SessionM’s Receipt Capture to easily snap and upload photos of their receipts on their mobile devices in order to get points for purchasing certain brands’ products. Those points can be redeemed for prizes such as products, gift cards, discounts, prize drawings, charitable donations and more. Receipt Capture gives consumers something extra for engaging with the brands they love, while brands can develop deeper, ongoing relationships with their customers that drive greater long-term retention and loyalty.
The introduction of Receipt Capture comes as SessionM continues an aggressive growth period in the enterprise-marketing sector. The technology will push forward the company’s expansion in retail, consumer electronics, consumer packaged goods and other relevant sectors.
To learn more about SessionM’s Receipt Capture technology, visit http://www.sessionm.com/what-we-do.
SessionM is the next-generation consumer loyalty and engagement platform. The company’s cloud-based solutions integrate loyalty marketing technology with marketing automation and data management capabilities to drive personalized consumer relationships through the mobile device. The company is headquartered in Boston with offices across the country. For more information on SessionM, visit www.sessionm.com.