BROOKLYN, N.Y.--(BUSINESS WIRE)--West Elm, the Brooklyn-based home furnishings retailer, debuted its limited-edition collection of kitchen textiles and handcrafted holiday ornaments in partnership with popular Instagram pets in support of the ASPCA® (American Society for the Prevention of Cruelty to Animals®). The 10-piece collection features ornaments and tea towels depicting beloved pets like “Manny the Frenchie” (@Manny_the_Frenchie), “Hamilton the Hipster Cat” (@Hamilton_the_hipster_cat) and buddies “Kokoro + Chibi” (@Emwng). For every West Elm x ASPCA product purchased, West Elm will donate $1 to support the ASPCA and its many programs and services dedicated to helping pets in need. The collection ranges in price from $12 for an ornament to $19 for a set of 2 tea towels and is available now at West Elm stores in the U.S. and online at westelm.com.
“Our pets are a large part of making our houses feel like homes – they are our family,” said Abigail Jacobs, vice president of brand marketing, West Elm and proud owner to a rescue lab- boxer mix named Georgie (@georgie.jane). “In partnership with our furry Insta-famous friends, we are proud to offer a whimsical and meaningful collection that we hope raises awareness and supports the ASPCA’s life-saving work for animals in need this holiday season.”
In celebration of the West Elm x ASPCA collection, shoppers and supporters are invited to stop by the nearly 60 select participating West Elm stores nationwide on November 5 from 6 p.m. - 8 p.m. and take a holiday photo with their furry friends and family members. For every photo taken in-store and tagged using #westelmxaspca on November 5, West Elm will donate one additional dollar to the ASPCA, up to $5,000. Attendees will also receive a 20 percent promotional code for minted.com to order their personalized holiday cards.
In addition, West Elm x ASPCA collection “PAW”tner Instagram pet celebrities will make special appearances at their local West Elm stores during the event on November 5 including:
- @Emwng with the duo “Kokoro + Chibi” in tow and @Manny_the_Frenchie, who will sport his signature red framed glasses, will be at West Elm in Lincoln Park, Chicago.
- @Nala_Cat the siamese and tabby mix cat will make her Hollywood cameo at West Elm on Beverly Boulevard in Los Angeles.
- @PS.NY, the dapper dog, will show off his New York street style at West Elm Chelsea.
To learn more about the West Elm x ASPCA collection visit blog.westelm.com. For up-to-date information on in-store events, promotions or to RSVP to attend on November 5, please visit westelm.com/stores and click on your local store.
About West Elm
West Elm helps customers express their personal style at home. Headquartered in Brooklyn, NY, the brand opened its first store in 2003 in DUMBO, the neighborhood it still proudly calls home. Everything West Elm does is designed to make an impact, from its commitment to Fair Trade Certified, local and handcrafted products to its community-driven in-store events and collaborations. Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. The brand operates 80 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East and Philippines through unaffiliated franchisees. West Elm is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube, and is a member of the Williams-Sonoma, Inc. portfolio of brands.
About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Instagram.