NEW YORK--(BUSINESS WIRE)--Today, Time Inc.’s (NYSE:TIME) FOOD & WINE relaunches foodandwine.com with more award-winning content, a greater emphasis on video and the ultimate recipe experience—including smart recommendations, shoppable ingredients and gorgeous food photography. The site’s mission is to connect its users with the inspiration, tools and tips to have their best food lives, and the relaunch builds on the brand’s standing as a leader in an exponentially growing food category. Launch sponsors include Allianz, Appleton Estate and Lindt Excellence, with a mix of brand blocks and editorial alignment.
Food &Wine's brand audience totals more than 12 million, up 14.6 percent versus the same period last year, according to Magazine Media 360 (January–August), and the social audience includes over 5 million fans across platforms. The new responsive, mobile-first design will accelerate growth and engagement.
Christina Grdovic, SVP/Publisher of Food & Wine said, “The Food & Wine brand is primed for success as we undergo this digital transformation. Consumers continue to be obsessed with all things food and there is no end in sight. Food & Wine will bring more of the best content to more people. And we’ll have more opportunities for our partners to communicate in more innovative and customized ways.”
The new foodandwine.com highlights:
New Editorial Series: The new franchise How to Have the Best Food Year of Your Life kicks off with 25 trend-driven tips for maximizing your food life through travel, wine, style, events and cooking experiences. (Follow the social campaign using #BestFoodYear.) Additional features include Wine Comics and Chef Dispatches, with travel intel from Food & Wine’s most trusted chefs.
More Video: With the relaunch, F&W is developing a new videographer network of influencers around the world to shoot short, shareable travel videos. Also in development: the docu-style series Extreme Foodies and Food & Wine Live, which will showcase editors, guest chefs and wine experts in the new Food & Wine test kitchen at the Time Inc. food studios in the company’s new headquarters at Brookfield Place. These franchises add to F&W's vast video library, which features the viral cooking program Mad Genius Tips and best-in-class food content from partners like ChefSteps and ChefsFeed.
Recipes: The new template is designed to drive engagement with a carousel of enticing recipes unlike any other food site, cooking videos on every page and the option to buy ingredients for delivery through our partners at Chicory.
E-Commerce Collaborations: New integrations with companies such as Drizly (on-demand beer, wine and liquor delivery across the U.S.) and Chicory (shoppable recipe ingredients) offer an added convenience for users.
Food & Wine Editor in Chief Dana Cowin added, “I’m thrilled to offer our audience an exciting new digital destination with so many reasons to visit and so many ways to be inspired. The site will be the ultimate resource for every imaginable food craving, whether you’re looking for the perfect recipe for your next dinner party, want to get a behind-the-scenes tour of a city with your favorite chef, need insider tips on picking a delicious Pinot Noir or are in search of the best up-and-coming restaurants in your hometown. And our launch feature, How to Have the Best Food Year of Your Life, is an essential guide for food lovers.”
The relaunch of foodandwine.com is emblematic of Time Inc.’s mission to grow its influential best-in-class brands with a multimedia approach that provides richer experiences for audiences everywhere they are and however they want to connect.
Mike Rich, General Manager of Time Inc. Digital Lifestyle Group said, “Shoppable recipes, where we can have ingredients delivered right to our audience’s homes; a fully responsive mobile-first approach; and a differentiated editorial voice with compelling new franchises are among the most exciting attributes of the new foodandwine.com. We’re developing a digital brand that can live anywhere our consumers are; we’re building audiences and cultivating larger communities across the web. I see an opportunity to expand our digital footprint even more, especially given the demand for food experiences—the food category audience has grown 18 percent year-over-year, outpacing the total digital population that’s seen a 3 percent increase, according to comScore.”
ABOUT FOOD & WINE
FOOD & WINE is the ultimate authority on the best of what's new in food, drink, travel, design and entertaining. FOOD & WINE has an extensive social media following on Facebook, Twitter, Instagram, Pinterest, Tumblr and Foursquare. FOOD & WINE includes a monthly magazine; digital editions on the iPad, Kindle Fire and Nook Color; a website, foodandwine.com; a books division; FWx, a digital brand and website for millennials; plus newsletters, clubs, events around the globe and a restaurant partnership, Chefs Club by FOOD & WINE.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 140 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom.