ELO50 Announces National Contest to Name the 50+ Market Segment

Seminal Event to be held in DC to Raise Anti-Ageism Awareness

WASHINGTON--()--Enrich Life Over 50 (ELO50), a national grassroots movement with a mission to reverse ageism in America, is holding a national contest in an effort to increase awareness about the 109 million Americans 50 and older (50+). The contest calls for people to submit their terms and phrases that best describe the segment of the population 50+ or one-third of the total number of American citizens. “Seniors” and “Baby Boomers” only cover those born between 1946 and 1964, but fail to describe the more than 30 million people born earlier, and have become tired and often discriminatory terms.

ELO50 is launching its Washington DC Chapter with an event at The Mayflower Hotel on October 29, and will be accepting contest submissions at the meeting as well as on its website (www.elo50.com). Judges will evaluate the submissions and select a winner to receive an award of $1,000 and other prizes. The contest concludes on November 30. The winner will be announced by December 20.

The ELO50 DC event is the second major city launch for the group in 2015 and includes some of the nation’s top speakers and activists on aging and social issues.


      The Mayflower Hotel: 1127 Connecticut Ave NW, Washington, DC 20036


Thursday, October 29, 9:30 a.m. to 4:30 p.m.


“We’re hurtling toward an entitlement economy and away from our entrepreneurial culture,” said ELO50 Founder Bill Zinke. “It’s up to the one-third of Americans over 50 to reverse this trend; our goal is to elevate this tremendous market segment with a new name, a new mission, and with a greater sense of self-worth.”


  • Gregory Merrill, President & CEO, National Older Worker Career Center
  • Kimberly Sedmak, Former Producer, NBC’s Life Reimagined TODAY
  • Colin Milner, Founder & CEO, International Institute of Active Aging
  • Carola Weil, Dean, School of Professional & Extended Studies, American University
  • Della van Heyst, Founder & Chairman, Van Heyst Group
  • William H. Webster, Chairman, Homeland Security Advisory Council


For ELO50
Melissa Christensen, 720-833-5918

Release Summary

ELO50, a national movement to reverse ageism in America is holding a seminal event to be held in DC to raise anti-ageism awareness and encourage those 50 an older to remain productivey engaged



For ELO50
Melissa Christensen, 720-833-5918