LONDON--(BUSINESS WIRE)--Performance Horizon, the global leader in digital partner marketing, today announced that VP of Marketing, Erik Mikisch will join an expert panel to discuss the role and future of personalisation in digital marketing. The panel is on day two of the Performance Marketing Insights London conference, which takes place 29 - 30 October at the Westminster Park Plaza, London.
The panel “What’s Driving Today’s Personalisation Engines?” is from 10:00 - 10:45 am on Friday, October 30. The panel is part of the “Capture” track in this year’s conference theme “Capture, Cultivate, Create.” Mr. Mikisch will join Mathew Downs from Yahoo! and Charles Delamain from CJ Affiliate, Europe. Chris Johnson, Head of Affiliate Operations at Vouchercloud will moderate. The panel will seek to answer questions such as:
- What is driving successful personalisation-using businesses forward?
- How are consumers reacting to personalised marketing?
- Where are companies falling short in this area?
Performance Marketing Insights London is the industry’s leading conference, packing actionable advice on a range of topics and thought-leadership content into an unrivalled agenda, with an abundance of opportunities to network in between. View a full panel overview and conference agenda here.
Major brands in travel, retail, finance and digital content rely on the Performance Horizon platform to drive customer acquisition, revenue increases and profitability gains through their online marketing partners. This includes the ability to optimize campaign performance, deploy creative, manage partner and product spend, adjust commission rates and run promotions on the fly, easily integrating data into existing workflows and systems via the open architecture as well as process partner payments globally.
For information about how your company can benefit from Performance Horizon and to request a demo, visit www.performancehorizon.com.
About Performance Horizon
Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 125,000 marketing partners in over 170 countries. Performance Horizon is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital. For more information, visit www.performancehorizon.com and follow us @tweetphg.
About Performance Marketing Insights: London
Performance Marketing Insights: London brings together more than 1,000 representatives from the measurable side of digital marketing for a two-day conference in the heart of Britain’s tech capital. October 29-30 2015 will see decision-makers from tech providers, advertisers, publishers, agencies and networks descend on the Westminster Park Plaza to create an ideal platform for networking and education. The conference programme will combine international speakers, thought leaders, figureheads, start-ups and digital experts to form a leading agenda that supplies insight and strategy on performance-based marketing within the wider digital marketing mix. An unrivalled agenda, full of actionable advice and thought-leadership content, with an abundance of opportunities to network in between. There is no better place for marketers to learn and connect.