Buzz and mnubo Partner to Power the Internet of Connected Brands

Enhancing the consumer brand experience via IoT product insights

MONTREAL--()--Buzz Connect, the makers of leading-edge connected products have partnered with mnubo, the IoT Data Analytics company, to deliver advanced analytics and data-driven services – empowering global brands with relevant, actionable insights. Buzz’s core value focuses on innovative product design, brand-centric digital platforms and a proven ideation-to-delivery process. This is strongly complemented by mnubo’s expertise in extracting business value from IoT data, by providing product feedback, behaviour patterns and trends, and predictive usage analysis.

Putting the partnership in practice, Buzz have built the world’s first smart beer fridge, LinqIQ, which uses the Electric Imp connectivity platform, and leverages mnubo’s SmartObjects platform for advanced IoT analytics.

Leading brands will benefit from this incredibly powerful service to understand actual consumer behaviour on how, when and where their connected products are being used. In addition, mnubo’s IoT data science and machine learning platform will enable value-added services such as brand engagement scoring, predictive replenishment and maintenance, and focused marketing and R&D spend.

“For the first time leading connected brands will gain 360° insights on how their media campaigns and marketing strategies impact real-time usage and engagement,” said Slade Sherman, Head of Buzz Digital. “mnubo’s purpose-built IoT analytics service will empower connected product manufacturers with a strategic decision-making engine.”

“Buzz’s solutions epitomize the power of IoT to create consumer value. Brands are now able to build and enhance a dynamic, two-way relationship with their customers fostering deeper engagement, cultivating loyalty and driving incremental revenues,” stated Frederic Bastien, CEO of mnubo. “Our partnership provides connected brands a clear path to monetize their data assets.”

About mnubo
mnubo is an IoT Data Analytics company with the purpose of extracting business value from sensor data by delivering real-time insights, predictive analysis and powering richer applications. mnubo offers a SaaS solution to connected object manufacturers and other IoT players to ingest, enrich and analyze their IoT data. For more, visit

About Buzz Connect
Buzz Connect is a product development agency focused on designing solutions for the IoT world. Understanding the link between product and consumer, Buzz has led the campaignable IoT space for the last 3 years, creating iconic products for brands worldwide, including Qantas Bag Tags, Budweiser Red Light and VB Cricket Scoreboard. For more, visit Buzz Connect


Jennifer Sewell, +1-514-313-1401

Release Summary

Buzz Connect, the makers of the world's first smart beer fridge have partnered with mnubo, the IoT Data Analytics company, to deliver advanced analytics and data-driven services

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Jennifer Sewell, +1-514-313-1401