ELECTRICAL CONTRACTOR Survey Shows Print Ad Power

BETHESDA, Md.--()--A new survey from ELECTRICAL CONTRACTOR magazine shows how its print advertising drives purchasing decisions in a $131 billion industry.

According to the independent survey, 93 percent of subscribers regularly read its print publication, including those ages 35-44. Of those, 80 percent read at least three out of the past four issues. Almost half (45 percent) said they purchased a product or service directly from an ELECTRICAL CONTRACTOR print ad over the past year.

After exposure to a print ad, 68 percent said they became aware of a product or service previously not considered, and 64 percent said it sparked a greater interest in an unfamiliar product or service.

“Even as our digital engagement and options continue to grow, our print magazine delivers consistently measurable value,” said ELECTRICAL CONTRACTOR Publisher John Maisel.

Additional key survey findings include:

- Trade magazines across the board emerged as the main source of electrical contractor industry news, problem solving ideas, best practices and new product technology.

- ELECTRICAL CONTRACTOR is twice as likely as its nearest competitor to be judged as the most useful and trusted source, providing the best overview.

- 59% cited trade publications as their main trusted information source; distributors followed at 56%; manufacturers’ websites at 43%; general search engines at 40%; word of mouth at 39%; social media use for business at 36 percent (LinkedIn at 30%, Facebook at 20%, YouTube instructional videos at 22%, Twitter at 3% and Pinterest at 2%); trade shows at 29%; retailers at 26% and industry websites at 20%.

The expanded ELECTRICAL CONTRACTOR Media Group and 2016 media kit includes its supplement, Integrated Systems Contractor, a responsive website, e-newsletters, videos, webinars, market research, social media, a new Catalog iPad app offering manufacturer catalogs and a mobile app.

Renaissance Research & Consulting conducted the survey via the Internet in June and July, among a random sample of ELECTRICAL CONTRACTOR subscribers. A total of 833 respondents completed the survey, with a $5.00 incentive contribution to one of four charities.

Published by the National Electrical Contractors Association (NECA), ELECTRICAL CONTRACTOR magazine reaches 80,000+ electrical contractors and 68,000+ electrical contracting locations, more than any other industry publication. 301-657-3110 / www.ecmag.com / Twitter@ECMagdotcom.

Contacts

Electrical Contractor Magazine
Lorelei Harloe, 703-362-2774
lh@ascendcomm.com
www.ecmag.com

Contacts

Electrical Contractor Magazine
Lorelei Harloe, 703-362-2774
lh@ascendcomm.com
www.ecmag.com