LONDON--(BUSINESS WIRE)--Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, today announced the acquisition of PingTune, a UK-based music messaging company that allows fans to discover, share and listen to music through their app on iOS & Android. The PingTune acquisition provides Eros’ digital platform ErosNow with a first mover advantage in building a differentiated, one-of-a-kind music experience over any other major platform in India.
PingTune is a UK-based music and artist messaging and discovery platform that allows a deeper social connection between music, fans, and artists. PingTune allows fans to discover, share and listen to music through their app. In addition, PingTune enables artists to create and own official profiles so that they can interact and deliver content directly to fans.
“Music plays an incredibly important role in Bollywood films. We believe our acquisition of PingTune extends our already robust music offering, and is an excellent addition to the ErosNow platform, adding features and functionality that provide our users with a highly differentiated music experience,” said Rishika Lulla Singh, CEO of Eros Digital, the Eros subsidiary that holds ErosNow. “PingTune adds a deeper level of social connectivity by eliminating the boundary between artists and fans, and allowing users to connect with artists in a more meaningful and enjoyable way.”
“Eros has always been at the forefront of Indian media and entertainment, adapting new technology to enable fans to experience content in new ways. Their online platform, ErosNow, is a great example of this,” commented Henry David Firth, Founder and CEO of PingTune. “We are very excited to partner with Eros in this age of bite-sized content and mobile connectivity, where a content sharing experience for consumers is extremely valuable. Eros’ massive audience and existing relationships with artists will allow PingTune to achieve tremendous scale and visibility worldwide.”
ErosNow is Eros International Plc’s leading on-demand Bollywood entertainment network accessible anytime, anywhere, on nearly any Internet-connected screen. ErosNow offers its 26.5 million plus registered users the promise of endless entertainment hosting the largest library of films, as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. Premieres of latest films before their television window and high quality original drama series also differentiate the ErosNow offering. Become a user at www.erosnow.com or download the app.
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 2,300 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. For further information please visit: www.erosplc.com