beIN Sports Scores Big with Live Broadcast of Madrid Derby in Spanish

Coverage of La Liga’s Atlético de Madrid vs. Real Madrid Shoots beIN SPORTS en Español to #1 in Sports Programming Among Spanish-Language Cable Networks

MIAMI--()--beIN SPORTS, the international sports network, continued its positive ratings trend this past weekend, delivering a ratings spike with its live coverage of the always-exciting Liga matchup featuring city rivals Atlético de Madrid vs. Real Madrid. According to Nielsen Media research, the broadcast delivered an average of 493,000 total viewers across both beIN SPORTS and beIN SPORTS en Español. Otherwise known as the “Madrid Derby,” the Spanish-language broadcast of the match was number one in sports programming among Spanish-language cable networks on Sunday, October 4th.

Drawing an average of 325,000 total viewers on beIN SPORTS en Español, the match out-delivered the Liga MX UNAM vs. Guadalajara match, which delivered an average of 263,000 total viewers on Univision Deportes; the CONCACAF Olympic Qualifier, with an average of 152,000 total viewers on NBC Universo and the Bundesliga, Leverkusen vs. Augsburg match, with an average of 148,000 total viewers on Fox Deportes.

While live soccer coverage continues to be in high demand among fans, beIN SPORTS en Español’s original pre-game programming is quickly rising above its competition. Preceding La Liga’s Atlético Madrid vs. Real Madrid match on October 4th was beIN SPORTS’ studio pregame show “The Express Preview,” which was the #1 studio show across Spanish-language networks. “The Express Preview” delivered an average of 118,000 total viewers on beIN Sports en Español. The beIN SPORTS original program far out delivered “República Deportiva” on Univision Deportes, with an average of 84,000 total viewers; “Fútbol Picante” on ESPN Deportes, with an average of 73,000 total viewers; and “La Ultima Palabra” on Fox Deportes, with an average of 54,000 total viewers. beIN SPORTS original programming provides viewers with tailored content including a comprehensive analysis of upcoming matches, as well as the latest news of players and teams.

Source: The Nielsen Company; NPM & NPMH, L+SD, 10/4/2015; P2+ (000) viewers average audience; beIN Sports and beIN Sports Espanol program total based on average audience sum.

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About beIN SPORTS USA

beIN SPORTS USA is the international sports network. Launched in 2012, beIN SPORTS is the fastest growing international sports network in the U.S. and is offered on 9 of the largest 10 cable/satellite TV providers in the U.S., as well as other systems across the country. beIN SPORTS offers viewers premium sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español and live streaming on beIN SPORTS CONNECT. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from La Liga, Serie A, Ligue 1 and CONMEBOL/CONCACAF/AFCON World Cup Qualifiers, as well as news and in-depth analysis of all the top leagues from around the world. With beIN SPORTS CONNECT, authenticated subscribers can also enjoy all the exciting action from the two networks and stream live overflow matches offered in HD on your computer, tablet or smart phone. In addition to soccer, beIN SPORTS serves as a haven to fans of motorsports, tennis, rugby, volleyball and boxing, among others.

Contacts

beIN SPORTS
Valerie Boldrin, 305-777-1900 ext. 9532
vboldrin@beinsports.net
or
Pinta for beIN SPORTS
Amanda Gadaleta, 212-367-9800 ext. 300
agadaleta@pintausa.com

Contacts

beIN SPORTS
Valerie Boldrin, 305-777-1900 ext. 9532
vboldrin@beinsports.net
or
Pinta for beIN SPORTS
Amanda Gadaleta, 212-367-9800 ext. 300
agadaleta@pintausa.com