TORONTO--(BUSINESS WIRE)--AlertDriving, the global leader in driver risk management, today announced a strategic new partnership with one of Colombia’s leading occupational road safety consultants.
Excellence and flexibility are the cornerstones of CIFTT’s approach to creating practical training solutions for its clients. The Bogota-based company has long understood that fleet safety begins with individual drivers, so it fosters a culture of safety from the bottom-up, combining research with cutting-edge technology to encourage behavioral change through consistent, progressive training and monitoring. Specifically, through a series of phases, CIFTT identifies, mitigates and monitors the causes of the traffic accident. This starts with an initial diagnostic assessment examining every aspect of a fleet—from management to field operations, and ultimately each driver. Next, CIFTT prepares a risk map offering an implementation strategy with specific policy recommendations to ensure compliance. In the later phases, CIFTT then works with clients to monitor results using various technological tools, such as RACTT©, a one-of-a-kind software application that uses crash science and physics to reconstruct analytically several traffic accidents.
With AlertDriving's FleetDefenseSM, RACTT can now help clients target the poor choices before a crash—all with the world’s most advanced driver behavioral monitoring tool.
“By testing driver attitudes about the risks of accident and violation traffic rules, FleetDefenseSM introduces an empirical approach to tracking and ultimately understanding behaviors the trigger accidents—the science of driving,” explains Rob Martin, Vice President of Sales at AlertDriving. “Hazard Perception, our interactive, video-based assessment, examines a driver's ability to identify risks specific to local Latin American roads, all down to a single video frame. Where scores dip, CIFTT’s clients can easily assign remedial courses over a range of safety skills to target, test and track unsafe behaviors until drivers show improvement.”
With proper research and appropriate technology, CIFTT has shown they can find the right solution for every one of their public and private sector partners. Armed with FleetDefenseSM, CIFTT can add driver behavioral monitoring to their impressive arsenal of cutting-edge tools designed to mitigate the factor that lead to crashes—both on the road and now behind the wheel, too.
Are you receiving constant violations of traffic rules or constant traffic accidents in your company? Take steps to change your fleet culture by harnessing 15 years of world-class experience in traffic science, research, policing and forensic accident reconstruction. Visit CIFTT at http://www.ciftt.com/index.html and start today.
ABOUT ALERTDRIVING: With over 2 million drivers trained, AlertDriving is dedicated to helping global fleets identify, mitigate and monitor their risk exposure. FleetDefenseSM, the company’s driver risk management suite, combines training in over 100 languages with built-in metrics giving fleets standardized risk reporting anywhere in the world.
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