Sailthru Lift, the Leading Digital Insights Summit, to Feature Analysts, Shar VanBoskirk and David Raab, As Well As Speakers from Ziff Davis and on October 19 & 20

Experts in the industry to discuss the art and science of modern digital marketing and share key strategies and success stories that detail how to lift customer lifetime value and customer retention while reducing churn

NEW YORK--()--Sailthru, the leading provider of email and personalization software for the world’s top ecommerce and media companies, today announced that its annual digital insights summit, Sailthru Lift, will be taking place at The Brooklyn Museum October 19-20, 2015. The event will once again bring together more than 200 leading digital marketers, featuring executives from the most forward-thinking ecommerce and digital publishing brands including Rob Schutz, Head of Growth, BarkBox; Dana Hork, Director of Membership,; David Echegoyen, President and CMO, Acumen Brands; and Vivek Shah, CEO, Ziff Davis.

“We’re excited to bring together both Sailthru clients and the brightest minds in the marketing industry,” said Neil Lustig, CEO and President, Sailthru. “Using billions of consumer data points, Sailthru has identified that 95% of a brand’s revenue can come from as few as 5% of its customers. This means that marketers need to focus on customer retention, now more than ever. At Lift, marketers will have the opportunity to network with each other, learn from thought leaders in the industry, share best-practices and discover ways to increase profitability through personalization and marketing automation.”

Sailthru Lift, now in its second year, offers marketers the ability to explore and identify high-priority strategies for the year to come for email marketing, onsite personalization and mobile marketing automation. Marketers will be able to learn from key industry analysts, such as Shar VanBoskirk, Brian Vellmure, and David Raab who will be speaking on innovation, the digitization of everything and its impact on marketing, and the importance of consumer data, respectively. Day one of the event focuses on customer insights and features a fireside chat with David Echegoyen, President and CMO of Acumen Brands. He'll discuss how he and his team are building a retail, product and media company through a data and insights driven approach to retention and acquisition. Day two features Vivek Shah, CEO of Ziff Davis, who will elaborate on how he's led Ziff Davis from bankruptcy to a publishing company The Wall Street Journal has named, “the epitome of modern, innovative digital publishing,” in a fireside chat with Sailthru CMO, Eric Porres. Other speakers include leaders and digital marketers from Forrester, JustFab, Zola, BustedTees, Betabrand.

“Marketing has changed more in the last five years than in the last century. While we are still in the early days of understanding the science behind customer retention, we can now understand and engage customers at the individual level through technologies like Sailthru, something which wasn’t possible five years ago,” said Echegoyen. “Sailthru Lift is unlike any other digital marketing conference in that it is wholly focused on retention and provides a forum to connect with other marketers who understand that you cannot build a profitable brand on acquisition alone.”


    Sailthru, the leading provider of email and personalization software for the world’s top ecommerce and media companies.


Sailthru Lift 2015


The Brooklyn Museum
200 Eastern Parkway
Brooklyn, NY 11238


Monday, October 19, 2015
Customer Insights Workshops: 2:00pm - 5:00pm


Welcome Reception: 5:15pm - 6:45pm

Tuesday, October 20, 2015
Digital Insights Summit: 8:00am - 5:45pm
Cocktail Reception: 5:45pm - 8:00pm

Interested in attending the event? Register here. The full agenda is available here.

About Sailthru

Sailthru, the leading provider of email and personalization software for the world’s top ecommerce and media companies, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Sailthru-powered 1:1 relationships with consumers drive higher revenue and reduce churn for more the world’s most innovative publishers, including The Economist, Business Insider, and Thrillist, and the world's fastest growing ecommerce companies, including RentTheRunway, JustFab, and Alex and Ani. Founded in 2008, Sailthru is headquartered in NYC, and backed by an exceptional group of investors, including Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures.

For more information, please visit


Kate Gundry, 617-797-5174


Kate Gundry, 617-797-5174