CARLSBAD, Calif.--(BUSINESS WIRE)--Nerd culture and popular culture continue to collide as new research shows the audience for eSports growing at an explosive rate. Video game research firm EEDAR has released key findings in an unprecedented eSports Consumer Analysis report that uncovers immense untapped opportunities for advertisers to reach mid-20s consumers who are enthralled with digital competition.
With the popularity of eSports, advertisers now have a way to attract and appeal to audiences that traditional sports marketing cannot reach. Major consumer brands, including Coca-Cola, Red Bull, and Monster, have already shown the benefits of advertising to the eSports demographic.
“eSports participants are the most elite players in the world and mass market brands are taking notice of the power, influence and loyalty of eSports viewers,” said Patrick Walker, vice president, insights and analytics, EEDAR. “As the number of gamers and eSports fans continues to grow, it’s important for companies to look at the massive potential of the eSports industry and its fans from all angles, from gaming preferences to spending habits to hobbies.”
EEDAR’s eSports Consumer Analysis digs deep into the emerging world of eSports. The report takes a closer look at the diverse interests and habits of the millions of eSports viewers that make them different than the average gamer. Advertisers, developers and content providers will gain a better understanding of the underappreciated market that eSports represents.
EEDAR’s eSports Consumer Analysis report includes deeper insights into:
- Gaming behavior – How eSports fans consume video games and play;
- Out-of-game behavior – What eSports viewers do from a social perspective, the brands they enjoy, and their openness to new brands;
- Monetary and hourly engagement – How long gamers who watch eSports typically dedicate to playing video games;
- Player profiling – What drives eSports audiences and how they engage beyond just watching;
- And genre-specific analysis – Analysis of individual games that make up the three primary eSports genres: Multiplayer Online Battle Arena (MOBA), Shooter and Fighter.
To learn more information about the report, or to contact EEDAR about their findings, please visit www.eedar.com.
Founded in 2006 by video game industry veterans, EEDAR is the largest specialty video game research firm in the world. Leveraging a proprietary database of over 110 million internally researched data points from more than 100,000 physical, digital, mobile, and social video game products, EEDAR is the sole provider of end-to-end integrated data analysis solutions that allow for the examination of every factor influencing the success of past, present, and future video game titles. EEDAR is based in Carlsbad, California and has been recognized by Forbes Magazine as one of America’s Most Promising Companies and also holds the Guinness world record for the largest collection of video game facts and information.