IRVINE, Calif.--(BUSINESS WIRE)--i-5 Publishing, a leading media technology company, today announced that its Petcha.com site is now the number two pet search site, ranked by unique visitors in the U.S., according to comScore.*
Petcha is the industry’s first and only all-inclusive and interactive pet search site and community to include pets from breeders, rescue and shelter organizations. Petcha.com also features pet care support tools for the entire life of the pet, as well as breeder, rescue and shelter business profiles, plus social sharing features and Yelp-like ratings and reviews so consumers can make informed decisions about where they want to acquire their pet.
“Petcha is the first site to bring together the power of the top pet search channels and resources to help pet lovers find a pet through a breeder, rescue or shelter organization, while also arming pet owners with the tools and expert guidance they need to raise their pets and deliver the best possible care,” said Jennifer Black-Glover, chief digital officer for i-5 Publishing. “The multi-billion pet industry continues its rapid growth, and Petcha is proud and ready to support the growing number of pet lovers across the country.
The American Pet Products Association estimates $60.59 billion will be spent on pets in 2015, up about 25 percent from five years ago. More U.S. households own dogs than any other pet.
Petcha.com’s database of available pets – the most comprehensive anywhere – allows pet lovers to find a pet their way with advanced features and filtering capabilities, including the ability to filter results by organization category, type of pet, gender, breed, size, coat/eye color, tail type, coat length, age and energy level.
“As long-time innovators and supporters of the pet industry, we believe it is critical for breeders, rescue organizations and shelters to work together to keep pets in homes, through education, training and community support, and Petcha was designed to support this mission,” added Black-Glover.
Recognizing the special challenges that come with bringing home a new cat or dog — regardless of age — Petcha’s industry-first “New Baby” Pet Program allows consumers to register their pet and receive a new baby kit, which includes valuable coupons, educational information and free product samples. In addition, when owners are no longer able to care for their pets, Petcha will be launching the industry’s first-ever and much-needed re-homing program, “Free to a Good Home,” which will safely connect pet owners with those seeking to acquire a pet from a loving home.
About i-5 Publishing
i-5 Publishing is a leading media technology company that creates remarkable content focusing on lifestyle experiences for avid enthusiasts and informed specialty audiences. Our dedicated professionals ideate, design, and create iconic content and services that deliver audiences across all platforms.
Founded in 2013, i-5 Publishing is headquartered in Irvine, Calif. For more information, visit www.i5publishing.com.
*Source: comScore Multi-Platform Media Metrix, August 2015, U.S. Unique Visitors. “Pet Search” is a Custom-defined category comprised of PETCHA.COM, PETFINDER.COM, ADOPTAPET.COM).