NEWTON, Mass.--(BUSINESS WIRE)--Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced that its IT Deal Alert Priority EngineTM service is now available in over 300 highly targeted technology segments in North America, more than 4x the number of segments previously available to customers. More targeted segments help TechTarget go deeper into markets to deliver actionable data and insight more closely aligned with our customers’ specific go-to-market strategies.
This is the latest evolution of TechTarget’s IT Deal Alert Priority Engine, an annual on-demand subscription data service that helps sales and marketing teams leverage data to more precisely identify accounts active in their market segment; find buying team members at those accounts to contact; see topics and competitors they are most interested in; and pinpoint locations with the greatest activity. Priority Engine is available to TechTarget customers as a stand-alone data portal or as an add-in to Salesforce.com.
Priority Engine is bolstered by TechTarget’s ability to deliver the right content and relevant activity to reveal specific IT projects across its network of highly targeted sites. TechTarget is one of the leading providers of enterprise IT content on the web - 96% of traffic across the TechTarget network is organic and the Company’s websites rank in the top ten Google search results for over 85,000 IT search terms.
Featuring 150+ full-time editors and more than 700 outside experts, the Company generates specialized content specifically designed to address buying teams who are researching and making technology purchase decisions. TechTarget delivers real-time insight based on the organic research of account buying teams as well as insight from content consumed in vendor programs run in very specific technology markets. With content and activity cataloged against 5,000 targeted topics across more than 140 sites, TechTarget is able to provide this Deal DataTM and project intelligence to its customer base through its Priority Engine on-demand data services. In addition to its over 5,000 targeted technology topics, TechTarget has further fine-tuned its data offerings by cataloging activity against an additional 5,000 technology companies and products.
“TechTarget has always delivered the most targeted content and audience which fuels all of our in-depth data offerings,” said Greg Strakosch, Chairman and CEO, TechTarget. “We continually evolve and fine-tune our services to stay ahead of the market and keep up with the demand of technology marketing and sales teams. This expansion of the Priority Engine service helps us deliver more actionable data to match our customers’ go-to-market strategies within very specific markets,” continued Strakosch.
TechTarget’s enhanced approach and expanded data services put actionable first-party purchase intent data derived from our vast universe of technology buyers directly into the hands of our customers. With data now available in over 300 technology segments, it will give our customers new ability to:
- Dynamically filter Deal Data to build even more targeted campaigns and call lists
- Further expand databases with the right contacts in specific segments
- Prioritize accounts for successful outreach
To learn more or schedule a demo of IT Deal Alert Priority Engine, visit techtarget.com/PriorityEngine.
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, allows technology sales and marketing teams to leverage real-time purchase intent data to more intelligently engage technology buyers and prioritize follow-up based on active projects, technical priorities and business needs. With more than 140 highly targeted technology-specific websites and a wide selection of custom advertising, branding, lead generation and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology sales and marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.
(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence, IT Deal Alert, Priority Engine and Deal Data are trademarks of TechTarget. All other trademarks are the property of their respective owners.