SAN DIEGO--(BUSINESS WIRE)--SmartMark Communications, LLC announced today that Risa Baron has joined the company as its new Director of Strategic Relationships for its SmartEnergy IP division. Baron will head up SmartMark’s new California office, providing support to the region as well as managing strategic partnerships and business development for the company. SmartEnergy IP provides strategic support to utilities looking to engage customers through innovative applications and new technologies.
Risa Baron’s extensive accomplishments as a leader in the energy and utility industries will make her an ideal fit for the SmartMark team. Risa has spent the last 20 years at San Diego Gas & Electric (SDG&E), where she was responsible for managing community development initiatives throughout the organization. Under Risa’s leadership, SDG&E received national recognition for their smart meter deployment and has been considered the “Gold Standard” by industry experts for their customer and stakeholder engagement program.
"We are excited to welcome Risa Baron to the SmartMark team and are confident that Risa’s extensive experience will prove invaluable to the international development of our company," said SmartMark Communications President and CEO, Juliet Shavit. "Risa’s vast knowledge of the utility industry will allow her to have an immediate impact on our SmartEnergy IP business.”
“This is a very exciting time for the energy industry as it is going through a major transformation,” said Risa Baron. “In particular, the roles of the customer and stakeholder are drastically changing due to Smart Grid and new technology innovations. I am excited to be part of this transformation and look forward to working with SmartMark’s clients to help share and implement best practices within the industry for being more proactive in working with customers and stakeholders.”
About SmartMark Communications
For more than a decade, SmartMark Communications, LLC has provided companies, magazines and industry associations with strategic communications solutions. SmartMark provides public relations, integrated marketing and New Media solutions that help clients maximize marketing communications dollars and programs to improve visibility and drive business development. For more information, visit www.smartmarkglobal.com.
About SmartEnergy IPTM
SmartEnergy IPTM is a research and consulting organization within SmartMark Communications, LLC that is dedicated to helping utilities communicate the benefits of Smart Grid to customers. As utilities roll out Smart Grid initiatives – from smart meters to dynamic pricing programs – there are ways to ensure that customers are best prepared to make smart energy choices and positively support these roll outs. SmartMark Communications has over a decade of experience in the energy and utilities customer care domain, helping utilities and suppliers market effectively to customers. For more information, visit: www.smartenergy-ip.com.