Research and Markets: Global Digital Transformation Services Market 2015-2019 - Need for Better Conversion Rates and Strategy in Marketing

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/fdqn84/global_digital) has announced the addition of the "Global Digital Transformation Services Market 2015-2019" report to their offering.

The global digital transformation services market to grow at a CAGR of 15.20% over the period 2014-2019.

Global Digital Transformation Services Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the landscape of the digital transformation services market and its growth prospects in the coming years. The report segments the market based on geography into three key regions: the Americas, EMEA, and APAC. The report also includes a profile of key vendors operating in this market.

The rising need for cross-channel tracking is a key trend observed in this market. Consumers across industry verticals use online channels to procure products and thus make a digital footprint. This can be a purchase transaction, review, or online window shopping.

According to the report, the need to reach target audience through mobile devices is a critical driver observed in this market. Increasing penetration of smartphones has forced marketers to reach their target audience through their mobile devices. These devices are carried by consumers everywhere they go. As a result, marketers are increasingly innovating ways to gain attention for their products by targeting their audiences' mobile phones.

Further, the report states that the fear of security breaches is a major challenge faced by this market. Increasing penetration of the internet has resulted in the increased instances of data theft in the corporate sector. The fear of impact on the brand image of the company due to data loss is forcing several enterprises to devise digital transformation strategies.

Key Vendors

- Accenture

- Capgemini

- Cognizant

- IBM

- Infosys

- TCS

Other Prominent Vendors

- Adobe

- Alcatel-Lucent

- Amazon Web Services

- Atos

- Avaya

- BMC

- BT

- CGI

- Cisco

- Citrix

- CSC

- Dell

- Deloitte

- EMC

- EY

- Fujitsu

- Genesys

- Google

- HCL

- HP

- Intel

- KPMG

- liquidhub

- Mitel

- Oracle

- PwC

- Salesforce

- Tech Mahindra

- Unisys

- Verizon

- Wipro

Key Topics Covered:

  1. Executive Summary
  2. List of Abbreviations
  3. Scope of the Report
  4. Market Research Methodology
  5. Introduction
  6. Market Landscape
  7. Market Segmentation by Geography
  8. Buying Criteria
  9. Market Growth Drivers
  10. Drivers and their Impact
  11. Market Challenges
  12. Impact of Drivers and Challenges
  13. Market Trends
  14. Trends and their Impact
  15. Vendor Landscape
  16. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/fdqn84/global_digital

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing