LOS ANGELES--(BUSINESS WIRE)--TotallyHer Media, Evolve Media’s lifestyle publishing division dedicated to women and their families, announced today an advertising partnership with YouBeauty.com. With 1.2 million monthly unique visitors (comScore, June 2015), YouBeauty is the go-to website for smart, energetic women who crave engaging editorial on beauty, wellness, and healthy living. When combined with the division’s owned and operated site, TotalBeauty.com, the YouBeauty partnership allows TotallyHer to leverage the two largest pure beauty destinations online. As a result of the collaboration, the TotallyHer Beauty and Style Portfolio is now expected to reach approximately 11 million monthly unique visitors.
“With their rapid expansion in the beauty and style space, it’s clear that TotallyHer Media will serve as the perfect partner to further strengthen YouBeauty’s advertising initiatives,” said Maggie Miller, President of YouBeauty. “We are excited to engage YouBeauty’s vast readership with TotallyHer’s cutting-edge advertising solutions that feature both premium and relevant brands.”
Dr. Mehmet Oz and Dr. Michael Roizen founded YouBeauty in 2011 by working together with a team of beauty and health experts to create an individualized journey to authentic beauty. YouBeauty delivers daily stories, thought-provoking features and fun quizzes to give users a 360-degree approach to feeling and looking good. From personalized recommendations for the best lipstick shades and strategies for managing stress to the gluten-free recipes and tips to maximize the latest workout trend, YouBeauty.com is the source for savvy women everywhere.
Following a recent string of acquisitions, the partnership further demonstrates TotallyHer Media’s commitment to quality lifestyle publishing. TotallyHer Media began expanding when the division acquired the leading lesbian lifestyle and community site, AfterEllen.com (formerly of Viacom), followed by Dogtime Media and TotalBeauty.
“With its passionate community of influencers, YouBeauty embodies the type of premium enthusiast publisher that TotallyHer aims to serve,” said Geoff Schiller, Chief Revenue Officer for Evolve Media, parent company of TotallyHer. “We are thrilled to add this category leader to TotallyHer’s growing Beauty and Style Portfolio, and look forward to offering our brand partners a variety of enhanced marketing solutions to meet and exceed their needs.”
About TotallyHer Media
TotallyHer (www.totallyhermedia.com) is a leading digital media, marketing and sales organization dedicated to women and their families. Committed to Everything She Loves, TotallyHer Media publishes a portfolio of award-winning properties that include TotalBeauty.com, Momtastic.com, theFashionSpot.com, Dogtime.com, Realitytea.com, and AfterEllen.com. In 2015, Momtastic.com won the Webby Award for Best Parenting Site. Currently, both TotalBeauty.com and theFashionSpot.com are nominated for the OMMA Award for Best Fashion/Beauty Site. With 54 million unique visitors (July 2015), TotallyHer’s scale and proprietary technologies enable brands to not only reach women, but also engage and interact with them. TotallyHer is owned and operated by Evolve Media LLC, an integrated digital media company focused on vertical publishing, advertising sales and marketing services for its clients.
YouBeauty.com is the go-to website for smart, spunky women who love beauty, wellness, and healthy living. Dr. Mehmet Oz and Dr. Michael Roizen founded YouBeauty in 2011, working together with a team of beauty and health experts to create an individualized journey to authentic beauty. We deliver daily stories, thought-provoking features and fun quizzes to give our users a 360-degree approach to feeling and looking good. From personalized recommendations for the best lipstick shades and strategies for managing stress to the gluten-free recipes and tips to maximize your latest workout, YouBeauty.com is the source for savvy women everywhere.