CULVER CITY, Calif.--(BUSINESS WIRE)--Beats by Dr. Dre (Beats) today introduced the Beats Pill+ speaker, the latest addition to the company's growing portfolio of exceptional wireless, Bluetooth products. The Beats Pill+ sets a new standard for quality and design within the burgeoning portable speaker market and reinforces the company’s commitment to innovation and function, and most importantly, a premium sound experience for music fans. Beats is a leading audio brand co-founded by Dr. Dre and Jimmy Iovine and is part of Apple.
"When you obsess about sound the way that we do at Beats, portable Bluetooth speakers can be very tricky," said Beats President Luke Wood. "We spent countless days, weeks, months testing for that perfect combination of form and function - small enough to travel but still big enough to feel the emotion of the music. That’s what you get with Pill+.”
“According to NPD, Beats is the current sales leader in the wireless category with its portfolio of Bluetooth headphones and speakers,” said Ben Arnold, industry analyst from The NPD Group. "Bluetooth continues to be a primary driver of growth in the wireless audio market, as Bluetooth headphones and speakers have grown 57 percent year to date. The increase in sales indicates consumers value having a premium audio experience along with the convenience of wireless."
Beats has shipped over a million Beats Pills worldwide since the product launched in 2012.
Introducing The New Beats Pill+ Speaker
Sound - The Beats Pill+ is slightly larger than the original Beats Pill speaker, allowing for a bigger and fuller sound. The stereo active 2-way crossover system creates an optimized sound field for dynamic range and clarity across all genres of music. Tweeter and woofer separation uses the same acoustic mechanics found in professional recording studios around the world.
Design - With its clean and sophisticated design, the Beats Pill+ speaker looks as good as it sounds. Compact and durable enough to throw in your bag, the Beats Pill+ is designed to go wherever you do. Convenient button controls are now at the top of the speaker so you can manage your music with ease.
Power management - The Beats Pill+ speaker has a 12-hour battery life to stay charged on the go. The lightning cable and power supply provide a quick full charge in just 3 hours. Keep track of your power levels with the fuel gauge so you always know how much battery is left and use the USB port to charge out.
Additionally, Beats today announced the Beats Pill+ app for iOS or Android devices that provides added features and functionality, and allows you to manage your speaker straight from your fingertips. Using the intuitive interface, you can toggle between different modes of play with a simple tap or allow a friend to simultaneously pair to your speaker.
Features available through the Beats Pill+ app include:
- DJ THE PLAYLIST: Grab a friend and control the music from two Bluetooth sources.
- AMPLIFY YOUR SOUND: Add a second Beats Pill+ speaker into the mix and simultaneously play from both speakers for a sound that’s twice as full.
- PUT IT IN STEREO: Sync two Beats Pill+ speakers together for dedicated left and right playback and an even more dynamic sound experience.
The new Beats Pill+ retails for $229.95 and will be available for purchase at Apple.com and authorized Beats retailers beginning next month.
For more information please visit www.beatsbydre.com. Images and additional assets are available upon request.
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones, and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.