DALLAS & CHICAGO--(BUSINESS WIRE)--Data-driven, strategic communications agency Targetbase has been selected by Modern Healthcare and Advertising Age as a 2015 Healthcare Marketing IMPACT Award Finalist. The list of category finalists is included in the August 17 issue of Modern Healthcare and available at http://www.modernhealthcare.com/article/20150815/INFO/308159915.
“The awards were developed to recognize healthcare marketing that is effective, creative and socially responsible. This year’s finalists went above and beyond in all three,” shared Fawn Lopez, publisher of Modern Healthcare, and Allison Arden, publisher of Advertising Age.
In its second year, the award program is designed to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms. The awards honor campaigns that advance efforts to deliver high quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive and grow in today's rapidly changing healthcare environment.
“Going beyond lupus disease state education with our ‘Speaking of Lupus’ series has helped people living with the disease enhance their communication skills, strengthen their confidence and ultimately improve their interactions with their healthcare team—something these patients really wanted but had no resources that could help them get there,” said Mark Wright, president and CEO of Targetbase. “We are appreciative to be recognized by the industry for this unique eight-week program and are looking forward to celebrating this honor with our clients.”
Targetbase will be honored along with a showing of their work at the 2015 Healthcare Marketing IMPACT Awards Dinner on Thursday, October 29, 2015 in Chicago. Information on the award and dinner program can be found at modernhealthcare.com/impact2015.
Targetbase works with Fortune 1000 companies to create strategic marketing campaigns that help identify which channels are best used to engage consumers to take action. Targetbase has proven expertise in database management and analysis, business intelligence, insight-driven communications and complete campaign design and deployment. World-class creative and communications development combined with industry-leading data analytics puts Targetbase in the position to react quickly and intelligently to changing market dynamics and customer needs.
As a data-driven, strategic communications agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients. Our agency is a part of the DAS Group of Companies. For more information, visit www.targetbase.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.