LONDON--(BUSINESS WIRE)--SOASTA, the leader in performance analytics, today announced the appointment of Chris Addis as VP and General Manager of EMEA. The announcement follows another successful quarter for SOASTA in Europe and builds on the continued evolution of the digital performance market. Addis’ appointment also reflects on the importance of the recent alliance with Accenture.
Chris Addis was one of the first employees in Europe and has seen the company grow from strength to strength in that time. Over the past 5 years, he has overseen the creation and development of the partner network across the region and more recently was involved in building out the alliance with Accenture in EMEA. Prior to joining SOASTA, he held senior sales and leadership roles at Rightscale, Gomez, S1, SAP and IBM.
“Our investment in Europe has resulted in a strong and sustainable business that is now delivering significant growth and opportunities, for SOASTA as well as our clients. Chris’ appointment as General Manager will allow us to further focus our efforts as we support businesses adjust and capitalise to the evolving digital performance market. Chris has been with SOASTA from the very beginning and his commercial, technical and industry knowledge coupled with his familiarity with our European operations made him the obvious choice for this new role. Following our recently announced alliance with Accenture, Chris’ new role is essential in consolidating our EMEA operations and helping drive future growth,” said Tom Lounibos, CEO and co-founder, SOASTA.
SOASTA’s EMEA operations stretch from the UK and Nordics to BeNeLux and from Spain and Southern Europe to the DACH region. SOASTA’s operations include a balance of direct field operations and technical support teams alongside partners to deliver a highly responsive, robust and scalable performance analytics platform.
In September 2015 SOASTA and Accenture announced details of an alliance to provide faster and more reliable digital performance management solutions to clients. The alliance combines Accenture’s global testing and performance engineering capabilities with SOASTA’s advanced performance management and analytics tools. The result will allow clients to increase end-to-end performance of their web sites and mobile applications while delivering exceptional customer experiences. This ability to monitor customer experience in real time can help predict and solve performance problems from virtually any location and on any device around the world. This approach can provide significant business visibility and drive revenue impact, such as in online retail where even momentary latency can result in significant drops in page views, shopping cart abandonment and ultimately sales conversion.
SOASTA is the leader in performance analytics. The SOASTA platform enables digital business owners to gain unprecedented and continuous performance insights into their real user experience on mobile and Web devices – in real time, and at scale. With more than 3 billion user experiences monitored, measured, tested and optimised every week SOASTA is the digital performance expert trusted by industry-leading companies including 39 of the Top 100 Internet Retailers, such as Target, Nordstrom, Staples, Sears, Walmart, Etsy, Nike, Best Buy, Adobe, Intuit, Microsoft, DirectTV and Netflix. SOASTA is privately held and headquartered in Mountain View, California. It’s European headquarters are in Reading, UK with operations across EMEA region. For more information about SOASTA, please visit www.soasta.com.