LOS ANGELES--(BUSINESS WIRE)--Fast growing food company Quest Nutrition capitalizes on a red-hot social media fanbase and hits 1+ million views on its largest branded-entertainment campaign video to date. In the interactive video, renowned prankster FouseyTUBE updates the classic slapstick routine, pie-ing YouTubers in the face. The six innovative gags promote the new Pumpkin Pie flavored Quest Bar.
The pranks include explosive refrigerators, hundred-gallon pies, a Mission Impossible-esque zip line, trick mirrors, and an army of pie-wielding minions. Quest makes innovative use of YouTube annotations allowing audiences to jump around in the video to watch their favorite YouTubers get pied. Watch the “Choose Your Own Prank” video here:
“Collaborating with some of the biggest YouTuber creators is a key ingredient to our mission of ending the global slide toward ill-health,” said Nick Robinson, Chief Marketing Officer, Quest Nutrition. “Reaching over a million views on our Explosive Pie Prank video shows how much fun achieving our mission and living a healthy life can really be.”
This is the second video from Quest Studios to reach over a million views in 2015; the first being an episode of the Matthew Santoro hosted series Food For Thought. Parent company Quest Nutrition leads pioneering efforts in branded entertainment and the YouTube space, primarily with “fun, tasty content” featuring the best-selling Quest Bar product line. All content is produced entirely in-house at Quest Nutrition’s corporate headquarters in Los Angeles.
Find @QuestNutrition on Facebook, YouTube, Twitter, Instagram, Pinterest, Google+ and at QuestNutrition.com.
About Quest Nutrition
Quest Nutrition, creator of the world’s number one protein bar, makes clean eating fun! Committed to producing delicious, functional foods with no nutritional compromise, Quest delivers products of the highest quality to help active, health-conscious consumers achieve their goals. Quest is available in 77 countries, supported worldwide by 2+ million social media fans, & was named 2nd fastest growing company in North America on the INC 5000.