SAN FRANCISCO--(BUSINESS WIRE)--SDNCentral LLC (operator of SDxCentral.com) today announced its acquisition of The Rayno Report, an IT Infrastructure market analyst firm. As part of the acquisition, Rayno Report CEO Scott Raynovich will join SDxCentral.com as VP of Content and Research.
SDxCentral is a digital media platform that exclusively covers the B2B IT infrastructure market, focusing on next-generation technologies, such as software-defined everything (SDx) infrastructure, cloud and virtualization. This acquisition helps bridge the gap in the marketplace for credible, balanced research and business-oriented content to help organizations learn about and adopt next-generation IT infrastructure. It further accelerates SDxCentral’s growth in an M&A-rich technology media marketplace, which has seen Vox acquiring Re/code and Axel Springer acquiring Business Insider.
SDxCentral has experienced rapid growth since its inception, doubling in revenue, audience reach and team size over the last year, all while remaining profitable and taking market share from traditional online publishers. The team at SDxCentral hails from Silicon Valley. They’ve leveraged their past experience as technology executives in infrastructure tech companies to build a new media platform focused on improving relevance for readers while improving engagement and visibility for advertisers.
Raynovich has more than 25 years of industry experience, including at Light Reading, Heavy Reading and Red Herring. His analysis has been featured at Network Computing, Network World, Bloomberg, The Wall Street Journal and NPR. At SDxCentral, Raynovich will manage market research reports and head up content-creation, building key educational resources for audiences looking to educate themselves on cutting-edge technologies.
“I’ve had the opportunity to get in on the ground floor at successful publications like Red Herring and Light Reading, and I’m predicting great success for SDxCentral as one of the new digital media upstarts making waves in the industry. I’m very excited to join them,” says Raynovich.
Speaking on the acquisition, Matt Palmer and Roy Chua, SDxCentral co-founders and partners, noted, “Both Rayno Report and SDxCentral share a reputation for high-quality technology news and research. We’re confident our combined expertise will enhance SDxCentral offerings and deliver world-class content to our readers and practicable market insights and superior engagement to our advertisers.”
Market and thought leaders in the software-defined infrastructure marketplace have welcomed the acquisition and are looking forward to the work of the combined team.
“I congratulate SDxCentral on the addition of The Rayno Report to its team,” said Sunil Khandekar, CEO of Nuage Networks. “SDxCentral has grown rapidly with the rise of software-defined infrastructure, and I know the market will view Scott Raynovich, a media and technology veteran, as a welcome addition to SDxCentral.”
Christine Heckart, Chief Marketing Officer at Brocade, said, “I've been delighted to work with both SDxCentral and The Rayno Report in the past. I’m excited to see Scott Raynovich joining the SDxCentral team and look forward to working with them as new IP architectures, including technologies like SDN, NFV, fabrics and open-source, disrupt traditional IP architectures and usher in a new era of business innovation and cost savings.”
SDxCentral is the leading B2B digital media company for Cloud, Enterprise, and Telecom IT Infrastructure. SDxCentral is operated by SDNCentral LLC, a company founded by Roy Chua and Matt Palmer in 2012, both Silicon Valley technology executives with strong experience in technology infrastructure companies. SDxCentral serves a wide audience in software-defined infrastructure and connects its audience with its advertisers in the most effective way. SDxCentral’s client list reads like the who’s who of the technology infrastructure space, ranging from leading Fortune 50 companies to rapidly growing startups looking to revolutionize software infrastructure.