Bigcommerce and Twitter Partner to Bring Buy Now to Mid-Market Retailers

AUSTIN, Texas--()--Bigcommerce, the commerce platform of choice for fast-growing brands, announced today it has partnered with Twitter to support Buy Now, a new sales conversion tool that enables merchants to promote and sell products natively across the social network’s desktop, mobile and tablet apps. Through the partnership, Tweets including links to products sold by Bigcommerce clients will be automatically transformed into ‘buyable’ Tweets allowing buyers to search, discover and purchase products in-the-moment directly within the timeline.

According to a recent report by Forrester Research1, 80 percent of brands either currently advertise on Twitter or plan to in the next 12 months. As one of Twitter’s partners for Twitter Buy Now, Bigcommerce prepares merchants to maximize their social followings to generate sales, providing the ability to:

  • Discover and Purchase Products: Include a “Buy” call to action on promoted or organic Tweets, highlighting products relevant to social conversations and enabling shoppers to easily discover and purchase products on desktop, Android and iOS devices.
  • Increase Mobile Conversions: Turn mobile browsing into mobile buying through Buy Now’s native checkout, rather than routing users to a website to complete the purchase.
  • Reduce Checkout Friction: Increase repeat purchases using Buy Now’s checkout flow, which stores and safely encrypts payment and shipping information, allowing returning customers to purchase subsequent items in just two clicks.
  • Process Orders in Bigcommerce: Fulfill and manage orders placed via Twitter Buy Now within the Bigcommerce control panel for streamlined, centralized processing.

“Consumer shopping behaviors are constantly evolving. As the leading cloud-based commerce platform for the mid-market, Bigcommerce stays on top of these trends and translates them into the features and functionality that matter to our merchants,” said Brent Bellm, Bigcommerce CEO. “Bigcommerce’s Twitter Buy Now functionality provides an opportunity for our merchants to significantly boost demand generation and sales for their business.”

Twitter Buy Now will be available to Bigcommerce merchants within the United States in the coming months with international rollout planned for 2016. For more information and to receive updates on availability, visit:

About Bigcommerce

Bigcommerce is a robust, flexible commerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store. Bigcommerce merchants earn more than retailers on competitive ecommerce solutions thanks to advanced features, better site performance and streamlined business processes. Founded in 2009, the company has received more than $100 million in funding from SoftBank Capital, American Express, Telstra Ventures, General Catalyst, Revolution Growth and FLOODGATE. Bigcommerce supports thousands of retailers around the world from its offices in San Francisco, Austin and Sydney. For more information, visit

1 It’s Time To Separate “Social” From “Media,” Forrester Research, Inc., August 6, 2015


Liz Kelley, +1-512-872-2052

Release Summary

Bigcommerce partners with Twitter to support Buy Now, enabling merchants to promote and sell products through Tweets.


Liz Kelley, +1-512-872-2052