LONDON--(BUSINESS WIRE)--Virgin Media today announced a new standard in ultrafast connectivity with the launch of Vivid 200Mbps broadband speed. Vivid will be used to brand all ultrafast broadband speeds and services of 100Mbps and above from Virgin Media.
This week, the Company will start contacting its 4.6 million broadband customers to explain how they can opt-in to an upgrade from 1 October 2015. Customers do not need to take any further action right now. This is the third time the company has boosted customer broadband speeds in five years, quadrupling the fastest speeds available from 50Mbps in 2010 to Vivid 200Mbps in 2015. With Vivid 200Mbps customers can download an entire two hour HD movie in three minutes two seconds and a music album in just three seconds.
Upgrading the nation to next generation of connectivity
Virgin Media is rewarding its existing broadband customers by offering them the chance to upgrade from existing speeds of (up to) 50Mbps, 100Mbps and 152Mbps to more powerful speeds of 70Mbps, Vivid 150Mbps and Vivid 200Mbps. By choosing to upgrade, Virgin Media customers on even the lowest available package will receive broadband speeds at the top end of the range available from providers operating on the BT network.
Thanks to its DOCSIS 3 technology, Virgin Media will make available and deploy the superior speeds in record time, with 90% of customers being able to upgrade by the end of 2015.
Virgin Media is investing heavily in its ultrafast network to meet consumer demand. Data usage on the Virgin Media network is currently growing at a rate of 60% every year and if the trend continues data usage will be 10,000% higher by 2025. The company has also embarked on a £3 billion programme to connect four million more homes and businesses to ultrafast broadband speeds
Gregor McNeil, Managing Director of Consumer at Virgin Media said:
“Our message is simple: if you want to be certain that you are signing up to true ultrafast broadband speeds of 100Mbps and above, Vivid from Virgin Media is the new standard.
“The speed of a customer’s broadband connection matters; when you have more you can do more.”
Vivid is the brand for Virgin Media ultrafast broadband helping people to do more and have more fun, connecting to the people and things they love thanks to Virgin’s DOCSIS 3 technology.
For more information visit virginmedia.com
- Ends -
Notes to Editors
*Ofcom broadband speeds report, February 2015 - http://media.ofcom.org.uk/news/2015/broadband-speeds-november2014/
**Akamai’s State of the Internet report, June 2015 - https://www.stateoftheinternet.com/resources-connectivity-2015-q1-state-of-the-internet-report.html
***In January 2012, Virgin Media announced it was doubling customers’ broadband speeds, with many benefitting from speeds of up to 120Mb. And again, in February 2014, speeds were boosted to 152Mb.
About Virgin Media
Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.
The company’s cable network – the result of multi-billion pound private investment – delivers ultrafast broadband to over half of all UK homes, with speeds of up to 200Mb, as well as market leading connectivity to thousands of public and private sector organisations across the country.
Virgin Media is making the largest ever private investment in the UK’s broadband infrastructure, committing £3 billion to connect 4 million more UK homes and businesses to its ultrafast network. Homes and businesses can register their interest at virginmedia.com/cablemystreet.
Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of British households.
The world’s first virtual mobile network was launched by Virgin Media and it is also one of the largest fixed-line home phone providers in the country.
Virgin Media is a part of Liberty Global plc, the world’s largest international cable company. Together Virgin Media and Liberty Global serve 27 million customers across 14 countries, helping connect people to the digital world and enabling them to discover and experience its endless possibilities.