NEW YORK--(BUSINESS WIRE)--Marketing and digital leaders from major CPG, financial services and technology brands will discuss the state of content marketing, successful real-world strategies and the future of the discipline at the second annual UNIFY conference presented by OneSpot in association with Forbes on October 7, 1-5:30 p.m., at the Helen Mills Theater, 137 West 26th Street in New York City. Registration for the event is open at www.unify2015.com, though space is limited.
Attendees of the half-day UNIFY conference will hear firsthand from the senior marketing executives shaping the direction of content marketing, who will discuss lessons learned; strategies for combining emotional storytelling with technology and data; and fostering engagement and maximizing business results as brands increasingly embrace content as a central component of their marketing efforts.
Rick Hamann, Head of Content for The Onion, will present the UNIFY 2015 keynote. The event speaker lineup includes:
- Rick Hamann, Head of Content, The Onion
- Ted Gilvar, CMO, Vonage
- Lou Paskalis, SVP, Enterprise Media, Bank of America
- Gail Horwood, VP, Worldwide Digital Strategy, Johnson & Johnson
- Joe Pulizzi, Founder, Content Marketing Institute
- Bruce Rogers, Chief Insights Officer, Forbes
- Gary Osifchin, Portfolio Lead, Biscuits North America, Mondelēz International
- Adam Hirsch, Global EVP, Edelman Digital
- Jennifer Rooney, Editor, Forbes CMO Network, Forbes
- Joe Coleman, CEO, Contently
- Rebecca Lieb, Independent Analyst
- Steve Sachs, CEO, OneSpot
In 2014, UNIFY hosted a standing-room-only crowd that featured many of the world’s most dynamic marketing and digital leaders including Linda Boff, Chief Marketing Officer of GE; Bonin Bough, Chief Media and eCommerce Officer of Mondelēz International; Trei Brundrett, Chief Product Officer of Vox Media and others from top brands like Coca-Cola, MasterCard, Kimberly-Clark and BuzzFeed.
This year, UNIFY features an even more diverse range of sessions including a live consumer panel conversation with Joe Pulizzi, founder of the Content Marketing Institute and a case study on how Honey Maid strengthened its brand position via emotional storytelling by Gary Osifchin, Portfolio Lead, Biscuits North America of Mondelēz International.
Digital, media and marketing professionals may register for the event at http://unify2015.com.
OneSpot is the only content marketing platform powered by Content Sequencing® technology, which drives personalized, repeat engagement for branded content across display, social and mobile channels, at scale. Fortune 500 brands including Kraft Heinz, Intel and Whole Foods Market rely on OneSpot to build strong content-based audience relationships, provide measurable audience and content insights, and drive quantifiable business results. Privately funded and based in Austin, Texas, OneSpot is a three-time AlwaysOn Global 250 Winner, an EContent 100 Winner and winner of the CMO Club’s SXSW Pitch Competition. To learn more about OneSpot, visit www.onespot.com.