DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/68j6m9/american) has announced the addition of the "American Consumers in 2020" report to their offering.
American Consumers in 2020 offers a comprehensive view of the future in order to provide marketers and retailers with a vision of what American consumers will look like, how much they will have to spend, how they will be shopping and what they will be buying in 2020.
The report presents a plausible scenario of how American consumers will evolve and the economy will unfold over the next five years so that marketers can align their current strategies to meet the challenges of the future.
The report highlights a series of challenges that marketers and retailers need to understand so they can convert them into opportunities in 2020. For example, as a result of demographic changes, marketing strategies tied to the needs of traditional two-parent-with-children households will be increasingly outmoded.
The youth market will shrink and the spending power of older consumers will grow. Retailers will be forced to find ways to deal with a shrinking middle class created by a deeply entrenched two-tier economy, frugal spending habits instilled by the Great Recession and the growth of the sharing economy that will entice more consumers to rent or re-use products rather than buy new ones.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Insights and Opportunities
Chapter 3: Demographic Profile of American Consumers in 2020
Chapter 4: The American Consumer Economy in 2020
Chapter 5: Consumer Spending Patterns in 2020
Chapter 6: American Shoppers and Retailers in 2020
For more information visit http://www.researchandmarkets.com/research/68j6m9/american