NEW YORK--(BUSINESS WIRE)--TVB (www.tvb.org), the trade association of America’s local broadcast television industry, announced today that Brian Wexler has been named Vice President, Local Division. Mr. Wexler brings over 24 years of broadcast, sales and marketing leadership experience to his new role at TVB. He will assume his responsibilities immediately and report to Brad Seitter, Executive Vice President, Business Development.
In his new role, Brian Wexler will be responsible for working with members to create category-specific presentations further establishing local broadcast television as the leading medium for advertisers and agencies to allocate their marketing dollars. He will also work closely with station account executives to promote eBusiness process efficiencies and provide training via webinars, webcasts and in-person meetings.
Mr. Wexler possesses extensive cross-platform business development experience and a long-term record of success. Beginning in 1991 he has served as a local, regional and national sales manager for a number of local stations owned by leading broadcast networks and their affiliates, including TEGNA,CBS Television and FOX Television. He joins TVB from WTSP-TV, where he served as Director of National Multimedia Accounts.
“Brian will play an integral role in helping our members drive new business through the utilization of TVB's advanced selling tools, training, research and other resources essential to delivering effective local marketing opportunities for advertisers,” stated Brad Seitter. “He brings an impressive industry background in delivering tailored multi-platform marketing solutions to his new role at TVB. Nominated for Gannett’s Sales Executive of the Year 8 of the last 12 years and an inductee to its inaugural President’s Circle as Gannett’s top 100 sales executives, Brian has built a strong sales leadership reputation. We look forward to working with him and utilizing his depth of industry experience as TVB continues to expand our business development efforts.”
Brian Wexler commented, “As the medium with the reach, engagement and influence that remains unmatched by any other platform, local broadcast television has a long-term record of providing advertisers with proven revenue-generating marketing solutions. I look forward to leveraging my experience in business development and sales management in my new role at TVB.”
TVB is the not-for-profit trade association of America’s local broadcast television industry.