Research and Markets: Study of China's Beer Market 2015-2017

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/hmzj79/a_study_of) has announced the addition of the "A Study of China's Beer Market 2015" report to their offering.

China is currently the largest beer market by volume globally and is expected to also become the largest beer market in the world by sales value by 2017. In 2014 the Chinese beer market's was worth 486 billion yuan as compared with 291 billion yuan in 2010, This is due to the fast increasing disposable income coupled with the growing drinking age population in the country.

By 2017, the country's beer market is projected to grow by 45%moving ahead of the United States which is currently the world's largest beer market in terms of value. At present there are five key beer groups which together form 80% of China's beer market. There groups are Carlsberg China, China Resources Snow Breweries, Anheuser-Bush InBev, Tsingtao Brewery, and Beijing Yangjin Beer. Going forward, winning strategies in the Chinese beer market will see players strengthening their brand positioning, new products launch, and distribution and cost control.

Why should the report be purchased?

The report "A study of China's Beer Market 2015" highlights key dynamics of China's growing beer market. The growing opportunity in the sector has been investigated. The initiatives and performance of key players including China Resources, Tsingtao Brewery Co., Ltd., Anheuser-Busch InBev, Beijing Yanjing Brewery and Carlsberg along have also been examined. The report contains latest industry leader opinions.

Key Topics Covered:

1. Analyst Opinion

2. Global Beer Market Overview

3. China Beer Market

4. Market Drivers & Emerging Trends

5. Competitive Landscape

6. Outlook and Opportunities

7. Research Methodology

Companies Mentioned

- Anheuser-Busch InBev

- Beijing Yanjing Brewery

- Carlsberg

- China Resources

- Tsingtao Brewery Co.,Ltd.

For more information visit http://www.researchandmarkets.com/research/hmzj79/a_study_of

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Beer

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Beer