BOSTON--(BUSINESS WIRE)--According to a new global study run by Gillette Venus, 8 in ten women (81.5%1) feel that showing the world who they truly are is an important goal*. 67 percent2 of them have experienced one-dimensional labels or stereotypes in their lives and nearly half (46 percent2) report feeling insecure when given a label.
Today Gillette Venus takes a stand and empowers women to accomplish this goal via the second phase of its #UseYourAnd campaign. The campaign aims to inspire women and girls to unleash their full potential and not be limited by one-dimensional labels.
“Earlier this year, Gillette Venus launched the #UseYourAnd campaign to take a stand against the lost potential that comes from defining women by a stereotype,” said Dirk Heinzl, Gillette Venus Global Marketing Director. “The natural evolution of this campaign is to give women the inspiration they need to explore and discover how to impact a positive change in their lives and in the lives of others.”
With the #UseYourAnd campaign evolution, Gillette Venus offers inspiration from real women through the video “My &’s. My Choice.” With the help of spoken-word poetry, they show the world who they really are and don’t let society define them with one label.
Gillette Venus is also unveiling The #UseYourAnd Diaries, an online resource that celebrates authenticity and serves as an inspiration hub where labels and stereotypes have no power. Most women chose “standing up for others” and “encouraging their friends to explore all of their passions” as the top ways to help eliminate one-dimensional labels1. With The #UseYourAnd Diaries, Gillette Venus is providing women with unscripted advice from real women, arming them with tools to take a stand and help others do the same.
The #UseYourAnd Diaries feature real stories, tips and advice from more than a dozen real women around the world, from female empowerment experts, to CEOs, to beauty vloggers. These “ANDbassadors” serve as role models for embracing multi-dimensionality, inspiring the next generation to show stereotypes the door.
Claudia Chan, Founder of The S.H.E. Summit Global Conference & Women’s Empowerment Expert, is an “ANDbassador” for The #UseYourAnd Diaries, helping empower women to eradicate labels placed upon them and others. “When women and girls experience stereotypes and labels from their family, peers or surroundings - it can have deep, long term negative effects on their self-perception, and therefore their potential. After all, we can only become what we believe. That’s why I’m extremely passionate about my partnership with Gillette Venus. They're one of the first brands to drive awareness on this specific issue and show women how celebrating their ‘ANDs’ can unleash their confidence and opportunities in life," said Chan. “Young women have the power to drive positive change in their own lives, and in the world. More than ever we can equip them with the tools and resources to do so. Through my collaboration with Gillette Venus, we hope to ignite their action so they can become catalysts for the betterment of women around the world.”
Gillette Venus will be an official S.H.E. ALLY of the 2015 S.H.E. Summit, led by Claudia, providing women with inspiration from established female leaders from various fields who have all broken through their labels and limitations.
In addition, Gillette Venus is helping women tell the story of their limitless potential and talents via Venus’ own &Clouds application. Women can create, customize & share their &Cloud.
Gillette Venus, the #1 selling global female razor brand, is a brand dedicated to the women we create products for. We spend a lot of time getting to know women and their hopes, lifestyles and how they view their contributions to the world. We believe being a woman is exhilarating, liberating and inspiring. We encourage all women to embrace their “ANDs” so that they make the most out of every beautiful step they take.
Women can visit The #UseYourAnd Diaries at gillettevenus.tumblr.com for inspiration and ideas on how they can take a stand and #UseYourAnd.
Two 2015 Gillette Venus consumer surveys:
1. Online survey conducted by Research Now among 8,000 females 13-24 in 8 countries in August 2015.
2. Online survey conducted by Wakefield Research among 4,500 females 16-45 in 9 countries in October & November 2014.
* Of those respondents that provided a definitive answer
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