Research and Markets: United States Lawn and Garden Supplies 2015 - Home Depot and Lowe's and Mass Merchandiser Walmart Dominates the $5 Billion Industry

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/7l4z9k/lawn_and_garden) has announced the addition of the "Lawn and Garden Supplies in the U.S., 10th Edition" report to their offering.

Total retail sales of the L&G supplies market, consisting of fertilizers, growth media, grass seed, and pesticides at $5.7 billion in 2014. Growth media accounted for an estimated 35% of the total, pesticides 32%, fertilizers 24% and grass seed 9% of total sales.

Forecasting future market sales is near impossible given so many variables. However Packaged Facts projects retail sales of the L&G supplies market will increase by a CAGR of 3% to reach $6.6 billion in 2019. Many assumptions are built into the forecast including improvement in the economy, a sustained housing recovery, and an increase in household formations. Weather will have a significant impact on the forecast and is impossible to predict. Continued drought conditions and severe water restrictions in some parts of the U.S. will likely have a negative impact on several products segments, although products that promote water efficiency can outperform.

The L&G supplies market in the U.S. is dominated by the so-called big box stores - mass retailers and three chains in particular: home centers Home Depot and Lowe's, and mass merchandiser Walmart. The power of these retailers is illustrated by the fact that leading marketer Scotts Miracle-Gro generated nearly 70% of its Global Consumer segment sales in fiscal 2014 from the three chains. These so-called big box stores along with other mass retailers like Costco account for three quarters of L&G supply sales with the balance mainly coming from hardware stores (True Value, Ace, Menards) and garden centers/nurseries. Challenged by the discount prices of mass retailers, hardware stores and garden centers/nurseries tend to focus on service, expertise, convenience of being local, and brands that are exclusive to the channel.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: The Market

Chapter 3: The Marketers

Chapter 4: New Product, Retailing, and Marketing Trends

Chapter 5: The Consumer

For more information visit http://www.researchandmarkets.com/research/7l4z9k/lawn_and_garden

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
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For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Gardening

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Gardening