DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/7l4z9k/lawn_and_garden) has announced the addition of the "Lawn and Garden Supplies in the U.S., 10th Edition" report to their offering.
Total retail sales of the L&G supplies market, consisting of fertilizers, growth media, grass seed, and pesticides at $5.7 billion in 2014. Growth media accounted for an estimated 35% of the total, pesticides 32%, fertilizers 24% and grass seed 9% of total sales.
Forecasting future market sales is near impossible given so many variables. However Packaged Facts projects retail sales of the L&G supplies market will increase by a CAGR of 3% to reach $6.6 billion in 2019. Many assumptions are built into the forecast including improvement in the economy, a sustained housing recovery, and an increase in household formations. Weather will have a significant impact on the forecast and is impossible to predict. Continued drought conditions and severe water restrictions in some parts of the U.S. will likely have a negative impact on several products segments, although products that promote water efficiency can outperform.
The L&G supplies market in the U.S. is dominated by the so-called big box stores - mass retailers and three chains in particular: home centers Home Depot and Lowe's, and mass merchandiser Walmart. The power of these retailers is illustrated by the fact that leading marketer Scotts Miracle-Gro generated nearly 70% of its Global Consumer segment sales in fiscal 2014 from the three chains. These so-called big box stores along with other mass retailers like Costco account for three quarters of L&G supply sales with the balance mainly coming from hardware stores (True Value, Ace, Menards) and garden centers/nurseries. Challenged by the discount prices of mass retailers, hardware stores and garden centers/nurseries tend to focus on service, expertise, convenience of being local, and brands that are exclusive to the channel.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: The Market
Chapter 3: The Marketers
Chapter 4: New Product, Retailing, and Marketing Trends
Chapter 5: The Consumer
For more information visit http://www.researchandmarkets.com/research/7l4z9k/lawn_and_garden