NEW YORK--(BUSINESS WIRE)--This October, Macy’s will put the power of pink to work through an inspirational and fashionable campaign that draws attention, heightens awareness and raises funds in the fight against breast cancer. With in-store and online destinations, Macy’s elevates the fundraising focus on a disease that affects not only women, but the family and friends that surround them. Pink prevails in-store with commemorative and exclusive product from fashion and cosmetics to home merchandise, and Pink Pony apparel and accessories, as well as a limited-edition Pink Pony Pin. With a plentitude of pink, Macy’s celebrates Breast Cancer Awareness Month with style, strength and steadfast support.
“Macy’s commitment to furthering awareness and prevention for a cause like breast cancer that has affected so many within our communities, is incredibly inspiring and strong,” said Martine Reardon, chief marketing officer for Macy’s. “Our passion for charitable initiatives is even more impactful with the support of our customers, employees and partners, such as Ralph Lauren, who come together to make a difference. By creating dedicated touch points within our stores and on macys.com with our Pink Shop, customers who are just as committed to the cause as we are have a place to shop and do good fashionably.”
For the third year, Macy’s has joined forces with the Pink Pony Fund, The Polo Ralph Lauren Foundation’s initiative in the fight against cancer, by offering a special collection of items that transform Polo Ralph Lauren shops into Pink Pony destinations in 48 Macy’s locations across the country and at macys.com/pink. The Shop will be comprised of tees, tanks, long-sleeve fleece, sweatpants, knits, leggings, polos, vests and windbreakers for him and her. Newly added items for this year include the Pink Pony limited-edition fragrances of Ralph Lauren Romance and Midnight Romance of which 15 percent of the retail sales price* will be donated to the Pink Pony Fund during October 2015, with a minimum guaranteed donation of $100,000. Twenty-five percent** of the purchase price of all Pink Pony apparel and accessories sold by Macy’s in the United States will benefit the Pink Pony Fund for causes devoted to cancer awareness, education and research. In addition, from Oct. 1-18, Macy’s customers who show their support by purchasing the limited-edition, commemorative Pink Pony Pin for $5 ($4 of which benefits the Pink Pony Fund, with 25 percent of the donated amount to support breast cancer-related causes***) will receive a special discount up to 20 percent on a wide assortment of merchandise at all full-line Macy’s stores nationwide (with applied exclusions). Since the launch of this exclusive partnership in 2013, sales of Pink Pony products at Macy’s have raised more than $4 million for the cause.
The pink spotlight grows stronger with macys.com’s very own, specially-curated Pink Shop for the cause. Select Macy’s stores and macys.com/pink will offer a curated collection of incredible fashion and home brands including Coach, Carolee, Guess, KitchenAid, Waterford, Ideology and Style & Co., each donating a portion of the sale of special pink merchandise to various organizations, such as the Breast Cancer Research Foundation. Shoppers can even freshen up their beauty routine with finds from the industry’s most sought after cosmetic and fragrance brands such as Clinique, Bobbie Brown, Estee Lauder, Origins, Aramis, Tweezerman, L’Oréal, Givenchy, Conair and Chi. Beginning Sept. 28, customers can find the complete assortment of passionately pink items that support the cause by visiting Macy’s Pink Shop online.
According to the American Cancer Society, more than 200,000 new cases of invasive breast cancer (Stages I-IV) are diagnosed among women in the United States in a year, resulting in approximately 40,000 deaths. Breast cancer is the second leading cause of cancer death in women, after lung cancer. Through various partnerships and joint efforts, Macy’s maintains a steadfast dedication to finding a cure. This year’s program is targeted to reaching customers in every aspect of their lives.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
*Ralph Lauren Fragrances will donate to the Pink Pony Fund of The Polo Ralph Lauren Foundation 100 percent of the profits equal to approximately 15 percent of the retail sales price for each Ralph Lauren Romance Pink Pony Limited Edition and Ralph Lauren Midnight Romance Pink Pony Limited Edition purchased in the 50 United States, Puerto Rico or the District of Columbia through authorized distributors from Oct. 1, 2015 to Oct. 31, 2015, with a minimum guaranteed donation of $100,000 from the sale of these products. No portion of the purchase price is tax-deductible.
**From Sept. 15, 2015-Jan. 31, 2016, Ralph Lauren Corporation will donate to the Pink Pony Fund of The Polo Ralph Lauren Foundation 25 percent of the retail sales price of all Pink Pony apparel and accessories sold at Macy’s stores in the United States, Puerto Rico and Guam, and on macys.com.
***From Sept. 15, 2015-Jan. 31, 2016, Macy’s will donate to the Pink Pony Fund of The Polo Ralph Lauren Foundation $4 from the retail sales price of each Pink Pony Lapel Pin sold at Macy’s stores in the United States, Puerto Rico and Guam. Of the $4 donated, the Pink Pony Fund will make a grant of approximately $1 to breast cancer-related charitable causes.