Research and Markets: United Kingdom Customer Relationship Management Market Report 2015

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/hg4wjj/customer) has announced the addition of the "Customer Relationship Management Market Report 2015" report to their offering.

The global customer relationship management (CRM) market has continued to achieve strong growth in recent years, despite the wider economic pressures affecting North America and the Eurozone, with estimates suggesting the worldwide CRM market will have increased in value by 64.8% since 2010, with double-digit growth reported over the past 5 years.

The industry has also continued to outpace other sectors of the technology market, such as business software and hardware, in recent years, with investment in CRM remaining a priority for corporations in the wake of the recession, as they seek to create efficiencies and streamline operations, while also ensuring a more targeted approach across sales and marketing strategies.

Other areas of CRM expected to observe strong growth in the future include mobile, social, Big Data and the Internet of Things (IoT), with the proliferation of mobile devices and social networks across the globe expected to drive demand for CRM solutions that not only offer easy integration across multiple channels, but which are also able to decipher and analyse the vast amounts of customer data now being compiled across such channels.

In addition, the more positive economic outlook, along with renewed business confidence following the outcome of the May 2015 General Election, is also likely to help drive investment in CRM over the next 5 years, with Key Note forecasting total global expenditure on CRM software to increase by 40.4% between 2015 and 2019.

Companies Mentioned

- Aptean

- Base CRM

- Bullhorn Inc

- Clear C2 Inc

- Freshdesk Inc

- HEAT Software Inc (GoldMine)

- IBM Corp

- Infusionsoft

- Maximizer Software Inc

- Microsoft Corp

- NetSuite Inc

- Oracle

- PipelineDeals

- SAP SE

- Sage Group PLC

- Salesforce

- Snapforce CRM

- SugarCRM

- WorkWise LLC

- Zendesk

For more information visit http://www.researchandmarkets.com/research/hg4wjj/customer

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Personnel and Human Resources

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Personnel and Human Resources