Research and Markets: Wireless Carrier Strategies in the Mobile Business-to-Employee (B2E) Applications Sector - The Strategic Importance of Mobile Worker Software Apps

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/34zhmn/wireless_carrier) has announced the addition of the "Wireless Carrier Strategies in the Mobile Business-to-Employee (B2E) Applications Sector" report to their offering.

This market insight examines the current wireless carrier strategies in the mobile worker software applications market. Mobile B2E (business-to-employee) app portfolios vary widely, and some carriers' refusal to lead in this sector may explain, in part, why fewer North American businesses are choosing wireless carriers as their preferred mobility partner. Specific product examples, pricing strategies, and promotional efforts are included as well as a SWOT (strengths, weaknesses, opportunities, threats) analysis for each carrier.

Mobile business-to-employee (B2E) software applications continue to grow in popularity as companies experience the positive impacts these solutions have on worker productivity and customer satisfaction.

The North American wireless carrier has been a driving force behind this market, helping to open up-mobile B2E opportunities to previously ignored customer segments. For many years, while very large enterprises were able to afford to build their own customized B2E apps, most small and mid-sized businesses (SMB) did not have the resources to do the same. Recognizing this void, small mobile-first application developers created affordable, cloud-based, pre-packaged mobile worker apps that SMBs could easily deploy and manage. The carrier became a major reseller of these apps, providing these early pre-packaged application developers with a direct, affordable avenue into the small and mid-sized business market.

This has been a win-win relationship in many ways. The app developers enjoy a powerful distribution channel. And savvy carriers broadened their mobile strategies beyond just negotiating the next smartphone manufacturing contract. Historically, carriers had focused on promoting mobile devices and data plans; however, the more visionary operators realized they must also give their customers reasons to use those devices and plans - i.e., mobile applications. Otherwise, ARPU (average revenue per user) can stagnate and customer churn can heighten.

This study examines the current mobile B2E strategy of each of the major North American wireless carriers. Mobile-first apps (not mobilized desktop solutions) are the focus of discussion.

Key Topics Covered:

1. Introduction

1.1 Executive Summary

2. Mobile Worker Apps: A Growing and Dynamic Market

2.1 Wireless Carriers: Preferred Mobility Partner

2.2 Current Carrier Mobile B2E Strategies

2.3 AT&T

2.4 Sprint

2.5 Verizon

2.6 U.S. Cellular

2.7 Bell

2.8 Rogers

2.9 TELUS

3. SWOT Analysis of Carrier Strategies

3.1 AT&T SWOT

3.2 Sprint SWOT

3.3 Verizon SWOT

3.4 U.S. Cellular SWOT

3.5 Bell SWOT

3.6 Rogers SWOT

3.7 TELUS SWOT

4. The Last Word

4.1 Legal Disclaimer

For more information visit http://www.researchandmarkets.com/research/34zhmn/wireless_carrier

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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For GMT Office Hours Call +353-1-416-8900
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Sector: M-Commerce

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: M-Commerce