TARRYTOWN, N.Y.--(BUSINESS WIRE)--SQAD LLC, the largest independent provider of global business solutions for planning and managing advertising investments, announced today the launch of a new portal offering clients access to the firm’s advertising cost analysis and forecasting tools on a web-based platform. The new portal, named SQAD Universe, will provide clients using various operating systems and browsers on desktop and mobile devices an online entry point to SQAD’s industry leading media cost data.
SQAD Universe will eventually replace DATAVue, SQAD’s current desktop application. SQAD’s SpotCosts, which features spot TV, radio and Hispanic spot cost data, is the first set of data available to clients on SQAD Universe. By the end of this year, SQAD will have onboarded 5,000+ users to SQAD Universe, which will be home to all of SQAD’s advertising cost analysis products.
“SQAD is committed to providing our clients with our renowned ad cost data in an accessible and easy-to-use format. This development is increasingly important as the media environment moves at a faster, more dynamic pace,” said Ron Iozzio, vice president and director of product management at SQAD. “SQAD Universe is the first significant development since SQAD merged with Workhorse Software and is emblematic of how this company will continue to adapt to the changing media landscape and our clients’ complex needs.”
Francine DePaola, vice president and product manager of SpotCosts at SQAD added, “The goal of SQAD Universe is to provide further flexibility that allows our users to access our data and support in real time from any location. SQAD Universe is a significant improvement to our existing suite of products and is representative of our continuing effort to enhance our offerings to best serve our clients.”
In addition to SQAD’s data, SQAD Universe will also provide users enhanced customer service tools and a secure line of communication to the SQAD support team, as well as, links to access training programs for the new the portal. Other benefits of SQAD Universe include automatic updates of data and software, enabling users to forgo the need to download or install updates. The creation of SQAD Universe comes after a wave of recent expansions and capital infusions, including the acquisition of Workhorse Software, the premier provider of media planning software, and the addition of directors overseeing product management, research, and revenue.
SQAD’s® mission is to provide its global clients with business intelligence to effectively plan and manage their advertising investments. Recognized as the premier provider of media planning software (Mediatools™), data analytics tools (WRAP), SQAD is the industry standard in cost forecasting for national TV (NetCosts™—network TV, cable and syndication), Spot TV, Hispanic Spot TV Plus, Spot Radio and the Internet (WebCosts®). SQAD provides media planning solutions and reliable media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers. Established more than 25 years ago, SQAD serves over 1,500 clients. For more information on SQAD, visit www.sqad.com.