NEW YORK--(BUSINESS WIRE)--Swyft Media, the company helping brands and advertisers become a part of the world’s largest conversation, today announced that its Cofounder and Vice President Evan Wray will lead two panel discussions at Advertising Week taking place in New York City, this week.
The first, titled, “Join the Emoji Revolution: Brand Engagement and Mobile Messaging” will teach brands how to build their digital identity and engage today’s highly captive mobile audience in a fun and non-intrusive way. Panelists will discuss the right and wrong ways to use emoji to reach younger consumers and how to effectively measure ROI. The panel will take place on Monday, September 28 at 12:30 p.m. EDT at the Times Center Hall. In addition to Wray, panelists will include:
- Wilson Kriegel, CRO and GM at PicsArt
- Eva Feger, Communications Strategy Associate Director at Generator Media + Analytics (represents Jose Cuervo brand)
- Scott Nelson, Head of North America at Viber
Those interested in attending the session can register at: http://www.advertisingweek.com/calendar/-swyft-seminar-2015-09-28-1230
The second session, “Brand Visibility and Mobile Messaging: The Next Big Marketing Opportunity” will look at the explosive opportunity that mobile messaging applications provide to brands and advertisers. Attendees will learn how major brands have used branded content and emoji to build an emotional and engaging connection with younger consumers. The panel will take place Tuesday, September 29 at 12:00 p.m. EDT at Lucille’s (BB King Blues Club). In addition to Wray, panelists will include:
- Erin Lin, Digital Marketing at Dell
- Anthony Green, Business Development at Kik Messenger
Those interested in attending the session can register at: http://www.advertisingweek.com/calendar/-swyft-workshop-2015-09-29-1200
About Swyft Media
Swyft Media helps brands and advertisers become a part of the world’s largest conversation by creating and distributing branded content that consumers want, love and share with friends across a wide variety of mobile apps. To date, Swyft has worked with more than 300 popular global brands such as 1-800Flowers, MillerCoors, Sony, Interscope Records and SEGA to create deep consumer engagement through branded emoji and keyboards. The combination of Swyft’s mobile marketing platform and expertise helps brands and advertisers drive highly engaging, measurable and amplified campaigns, with the ability to reach nearly three billion consumers worldwide. Through its relationships with approximately 60 application partners, Swyft boasts one of the largest opportunities for brands to reach younger consumers in way that feels natural and unobtrusive. For more information, visit: www.swyftmedia.com or follow us on Facebook and Twitter. Swyft Media Inc. is a wholly owned subsidiary of Monotype Imaging Holdings Inc. (NASDAQ:TYPE).