Former Warner Bros. Records President Launches Black Box: A Modern Music Marketing Company

New agency focuses on artist development and audience in the streaming era providing digital, branding and strategy services for hire by industry

BEVERLY HILLS, Calif.--()--After serving select clients for the last 18 months in beta, Black Box publicly launches today. Black Box focuses on developing artists and their audience through digital branding, strategy and partnerships.

Industry veteran and founder Livia Tortella created Black Box to allow managers and labels to grow artists brands while monetizing them through fan engagement.

"Our vision is to develop, attract and grow meaningful audiences for our clients," said Tortella. "The difficulty most people have is in knowing how to translate followers into fans who are going to deliver revenue. We know how to do that and make it a net positive investment."

Black Box can be retained monthly by music managers, labels, publishers and agents who want to compliment their existing resources with an additive marketing arm. Their innovative approach is built on proprietary tools, partnerships, streaming expertise and social monetization.

Leading the company’s marketing initiatives is digital executive, Brian Popowitz (WBR, Nettwerk). Through his new-age approach to the music business, Black Box pairs personalized marketing and the business of influence with modern services like data analysis, cross marketing and social revenue to help their clients succeed.

“The currency of the new music economy is fans,” said Popowitz, “and now that technology has caught up with the data, there is a bigger business to be had for artists.”

Black Box’s launch partners include Bill Silva Entertainment (Jason Mraz, Brooke Candy) and Zeitgeist Artist Management (Death Cab For Cutie, Best Coast).

"Black Box has been integral in driving value for our company and for our artists,” said Bill Silva of Bill Silva Entertainment. “They work with us on everything from strategy to execution, and have also been critical in our efforts to identify new opportunities that include A&R, film and TV, social and digital marketing, imaging & creative. They are a valuable collaborative extension to my team.”

“Black Box has been a huge asset for us,” said Jordan Kurland of Zeitgeist Artist Management. “Investing in their high level marketing strategy, content and branding expertise has helped us grow and perform at a higher level for our clients."

For more information on Black Box, visit

About Livia Tortella

Livia Tortella was formerly co-president and COO of Warner Bros. Records and General Manager of Atlantic Records. She previously held executive positions at Island Def Jam and Universal. Livia has managed global campaigns for Kid Rock, Jason Derulo, The Black Keys, Gary Clark, Jr., Michael Buble, Paramore, Death Cab for Cutie and notably launched the Twilight music soundtrack franchise.

About Black Box

Black Box builds audience and a clear path to revenue. As a modern music marketing agency, Black Box’s mission is to develop, attract and grow audiences for artists through digital branding, strategy and partnerships. Our clients rosters represent over 70 artists including Andra Day, Best Coast, Brooke Candy, Cheerleader, Christina Perri, Death Cab For Cutie, Jason Mraz, Night Terrors Of 1927, The Wombats, and many more. Launched in 2014, Black Box is based in Los Angeles, CA.


for Black Box
Sue Ellen Schaming, 415-722-8583

Release Summary

Former Warner Bros. Records President Livia Tortella launches Black Box, a modern music marketing company.


for Black Box
Sue Ellen Schaming, 415-722-8583