LAS VEGAS--(BUSINESS WIRE)--Radius, the business-to-business predictive marketing software company, today announced that it has won the Internet Marketing Association’s (IMA) “Brand of the Year” award for 2015. This distinguished award was presented to the Radius team at the IMPACT15 conference, the IMA’s annual conference and award ceremony in Las Vegas, in recognition of Radius’ predictive marketing platform, service and leadership.
The award continues a banner year of rapid growth for Radius and comes on the heels of the company’s $50 million funding round led by Founders Fund to meet surging demand for its platform. The company’s total investment is $125 million. Radius’ predictive marketing software and its proprietary data science engine (the Radius Intelligence CloudSM), which measures 30 million companies across 50 billion data points, change the way CMOs discover new market opportunities, acquire customers and measure success.
“We are very proud of our work this year on our brand and the tremendous traction in the marketing community,” said Angela Zener, Radius SVP of Marketing. “This award validates the tremendous traction and growth we’ve made in the last year, from welcoming a number of Fortune 1000 customers, refreshing our brand, doubling our employee base, doubling our investments and adding key investors such as Salesforce.com and American Express Ventures. We are honored by this distinction from the Internet Marketing Association, and we look forward to helping CMOs transform the way they acquire customers and contribute to company growth.”
In addition, Radius CEO Darian Shirazi will deliver a keynote presentation at the conference, “Raising the Bar on Growth and Performance for Today’s Modern Marketer,” highlighting the unique challenges faced by B2B marketers and discussing how innovative software and the availability of large quantities of customer data are increasing the speed and impact in which B2B marketers are driving business growth.
"The IMA goes to great lengths to identify Brand of the Year,” said Sinan Kanatsiz, chairman, IMA. “It is a special recognition that only goes to organizations we believe have the right blend of product, service and leadership. Radius meets all those requirements and we are proud to provide this coveted honor to them.”
The IMPACT Awards exemplifies best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.
Radius was founded in 2009 on the premise that finding the best business opportunities is often still much harder than it needs to be. Built upon cutting-edge data science, Radius today delivers intuitive software that enables company leaders pressured with complex growth challenges to not only find solutions, but to think bigger. Using Radius, companies of all sizes can gain first-mover advantage, saturate market share and grow their customer lifetime value.
Radius is headquartered in San Francisco. For more information, please visit www.radius.com.
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